Isuzu D-Max still 2nd best-selling pick-up in Malaysia in 1H 2025 – 3,081 units sold, 16% market share
Isuzu Malaysia has announced that its D-Max pick-up truck remains the second best-selling model (behind the obvious market leader, the Toyota Hilux) in the one-tonne segment for the first half of the year. The company sold 3,081 vehicles over the past six months – mainly driven by strong demand in the first quarter – for a market share of 16%.
As expected, models equipped with the base 1.9 litre Ddi BluePower turbodiesel engine make up the lion’s share of sales, accounting for 85.8% of the overall figure. The highest-spec 1.9 litre model, the Premium 4×4 A/T, is among the top sellers of the range, which also saw the debut of the Low Ride model in February.
“The results achieved this year reaffirms the trend we have observed since last year when pick-up truck enthusiasts and passenger car converts alike have discovered the benefits of owning and driving these highly capable Isuzu D-Max trucks,” said CEO Tomoyuki Yamaguchi. “We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers.”
According to COO Kenichi Kudo, Isuzu Malaysia will be focused on expanding its presence beyond its showrooms in the second half of the year, providing “immersive experiences” to reach more potential customers.
The company will also likely be working on bringing in the latest 2.2 litre Ddi MaxForce engine to replace the 1.9 litre mill. Sporting a high-flow lubrication system and a high-swirl combustion chamber to improve combustion efficiency, the new oil-burner makes 163 PS and 400 Nm of torque (up 13 PS and 50 Nm) and is claimed to offer a 10.7% reduction in extra-urban fuel consumption. It’s mated to an also-new eight-speed Rev Tronic automatic transmission, replacing the outgoing six-speeder.
GALLERY: 2024 Isuzu D-Max Premium 1.9L 4×4 A/T facelift
