Proton e.MAS 7 tops the charts as Malaysia’s best-selling EV

The Proton e.MAS 7 was unveiled in December, 2024. (Moganraj Villavan @ FMT Lifestyle)

SUBANG JAYA: Proton drove Malaysia into a new era on Dec 16, 2024 when it launched the Proton e.MAS 7 – its first ever locally produced electric vehicle.

This vehicle has now become the best-selling EV in the country for four consecutive months, with around 2,000 units sold in the first quarter of the year alone.

To mark both Mother’s Day and the Proton e.MAS 7’s growing success, PRO-NET (Proton New Energy Technology Sdn Bhd) organised a special event for women, who turned up dressed in pink and white to test-drive the Proton e.MAS 7.

The drivers lined up their cars at the Proton Centre of Excellence in Subang Jaya before setting off together for Janda Baik, Pahang – just over an hour away.

The car’s vehicle-to-load feature allows you to power other electrical appliances whether it’s a blender or a vacuum cleaner. (Moganraj Villavan @ FMT Lifestyle)

So, how did the e.MAS 7 pull ahead of the other EVs? Chief branding officer of PRO-NET, Salawati Mohd Yusoff said it was because the vehicle was built with Malaysians in mind.

“Understanding the Malaysian lifestyle. What is it that they need? They need a spacious car, because we love to travel with friends, with family,” Salawati explained about e.MAS 7’s drivers’ preferences. And that’s exactly what the company delivered!

With the batteries integrated into the chassis (the base frame), there’s no bulky box taking up space in the backseat. The e.MAS 7 comfortably fits five adult passengers and even offers 33 storage compartments throughout the cabin.

And buckle up – your road trips are about to get way more exciting.

The proton e.MAS 7 comes with a cool Vehicle-to-Load (V2L) feature, which allows you to power electrical appliances – like a blender and six vacuum cleaners – directly from the car. So next time, just set up your camping tent right next to the car!

The Proton e.MAS 7 can go from 30% to 80% in about 20 minutes at a DC fast-charging station. (Moganraj Villavan @ FMT Lifestyle)

And let’s not forget the safety feature – this car scored the highest safety rating among all passenger vehicles tested by ASEAN NCAP in 2024: 5-star and 92.57.

So, what’s FMT Lifestyle’s take on the drive? It’s smooth and quiet – just what you’d expect from an EV.

But it also delivers on performance, with impressive pickup and sharp handling, thanks in part to that sleek steering wheel. Whether or not you’re planning to buy one, it’s definitely worth taking for a spin.

Salawati said the Proton e.MAS 7 was the perfect car for the modern Malaysian woman.

“We wanted to organise this event today to showcase that the e.MAS 7 is a very good car to celebrate all their hard work. This car is suitable for the modern woman.

“It doesn’t matter what you do in your life, whether you’re a homemaker or you are a young professional or whether you’ve climbed up a certain ladder in your life, this is a very good car to celebrate your life,” she said.

The event at Janda Baik also included a mat Pilates session at the Tiarasa Escapes glamping resort for all women drivers before they hit the road again.

The Proton e.MAS 7 has been the country’s best-selling EV for four consecutive months. (Moganraj Villavan @ FMT Lifestyle)

Now let’s get real – what’s the top concern for most Malaysians eyeing their first EV? It’s range. As in, “Will I end up stuck somewhere with zero charge?”

That’s why the next stop was Bamboo Hills, where everyone got a firsthand look at how quickly the Proton e.MAS 7 charges – going from 30% to 80% in just about 20 minutes at a DC fast-charging station. That’s giving you more than 200km while you enjoy a quick tea break.

Another handy feature is the Proton e.MAS 7 app, which displays over 90% of public charging points across Malaysia.

Although the spotlight is on the Proton e.MAS 7, let’s not forget that the e.MAS 5 was only just unveiled earlier this month.

And here’s some exciting news – check out the nationwide “Electrify Your Life” contest now! Running from May 8 to July 31, 2025, all you have to do is submit a unique slogan and you could win the grand prize: a brand-new Proton e.MAS 5.