Top 10+ Countries Still Genuinely Happy to Host Tourists

Japan: Embracing Tourists with Warmth and Tradition

Japan stands out as a country where tourists are genuinely welcomed with open arms and an open heart. In 2024, the Japan National Tourism Organization reported that over 35 million international arrivals were recorded, a testament to the country’s growing reputation as a traveler’s paradise.

The concept of "omotenashi," meaning selfless hospitality, is deeply woven into daily life, from bustling Tokyo to tranquil Kyoto. Visitors are often surprised by the effortless blend of futuristic cityscapes and centuries-old temples, with locals eager to guide, share stories, or demonstrate traditional arts like tea ceremonies.

Government investment in modern infrastructure ensures that tourists can travel easily and safely, whether riding the punctual Shinkansen or navigating spotless metro systems. Japanese cuisine, from conveyor-belt sushi to comforting bowls of ramen, is accessible and inclusive, with many establishments offering English menus and considerate service.

Seasonal festivals invite visitors to join in, often turning strangers into friends through shared laughter and celebration. In 2025, Japan’s commitment to sustainable tourism and genuine hospitality ensures that every traveler leaves with memories of kindness and cultural richness.

Portugal: A Friendly Haven for Travelers

Portugal’s welcoming atmosphere is felt from the cobbled streets of Lisbon to the golden beaches of the Algarve. The World Travel & Tourism Council reported that tourism contributed over 15% to Portugal’s GDP in 2024, reflecting the country’s dedication to the sector.

Portuguese locals are famously friendly, often going out of their way to help lost tourists or share a story about their city’s history. Affordable prices make it easy for travelers to enjoy everything from fresh seafood in Porto to a scenic train ride through the Douro Valley.

The government’s focus on sustainability means that iconic destinations remain beautiful and accessible, while community festivals like Festa de São João invite tourists to join the fun, lighting lanterns and dancing alongside locals. Safety is another strong point, with Portugal consistently ranking high for peacefulness and low crime.

The sense of inclusiveness is palpable, and solo travelers say they often leave Portugal with new friends and unforgettable experiences. This warm embrace makes Portugal a country where tourists still feel genuinely appreciated.

New Zealand: Welcoming Adventure Seekers

New Zealand is a place where breathtaking landscapes and adventurous spirits meet friendly faces at every turn. In 2024, Tourism New Zealand reported over 4 million international visitors, drawn by the promise of adventure and the legendary Kiwi hospitality.

Locals, known for their laid-back and approachable attitude, often offer tips on the best hiking trails or invite tourists to join a local rugby match. The government carefully balances tourism with environmental protection, ensuring that natural wonders like Milford Sound and Rotorua’s geothermal parks remain pristine.

Maori culture is not just showcased but shared, with guided tours and performances creating opportunities for real cultural exchange. The country’s clean cities and low crime rates make it a comfortable and safe place for travelers of all ages.

Whether you’re bungee jumping off a bridge or sipping coffee in a lakeside café, New Zealanders make you feel like you belong. This genuine pride in their homeland and desire to share it with others keeps tourists returning year after year.

Canada: Friendly Cities and Vast Wilderness

Canada’s reputation for politeness and friendliness is more than a stereotype—it’s a way of life that visitors experience daily. Statistics Canada counted over 30 million visitors in 2024, with travelers flocking to vibrant cities like Toronto, Vancouver, and Montreal, as well as the awe-inspiring wilderness of Banff and Jasper National Parks.

Canadians are quick to offer directions or recommendations, and local businesses often go the extra mile to accommodate tourists. The country’s multiculturalism is on full display in its food, festivals, and neighborhoods, making everyone feel included.

The government actively promotes Indigenous tourism, inviting visitors to learn about First Nations culture and history through immersive experiences. Well-maintained infrastructure and a multilingual population mean that getting around is straightforward, whether you’re on a cross-country train or exploring urban art districts.

Seasonal events, from winter carnivals to summer jazz festivals, encourage tourists to join in and make lasting connections. Canada’s inclusive, safe, and genuinely warm atmosphere makes it a top pick for travelers seeking both adventure and a heartfelt welcome.

Greece: Hospitality Rooted in Tradition

Greece’s love for welcoming strangers, known as "philoxenia," is more than just a tradition—it’s a way of living that shapes every tourist’s experience. The Bank of Greece reported that tourism revenue exceeded €20 billion in 2024, highlighting the sector’s vital role in the country’s economy.

Visitors to iconic islands like Santorini and Crete are often greeted with homemade treats, cheerful conversation, and invitations to local celebrations. Family-run tavernas and small guesthouses offer not just food and shelter but also stories and advice, making travelers feel like part of the family.

The government’s efforts to preserve archaeological sites and promote eco-friendly tourism mean that Greece’s rich history remains accessible without sacrificing sustainability. Music, dance, and food festivals encourage tourists to join in, creating memories that last long after the journey ends.

The Mediterranean climate and stunning scenery make relaxation easy, while the genuine warmth of the Greek people ensures that every visitor feels valued. Greece’s combination of history, beauty, and heartfelt hospitality is a timeless draw for travelers.

Costa Rica: Eco-Friendly and Welcoming

Costa Rica is where adventure and hospitality meet under the lush canopy of rainforests and the bright sun of Pacific beaches. According to the Costa Rican Tourism Board, over 4.5 million visitors explored the country in 2024.

"Pura vida," the national motto, sums up the country’s spirit: relaxed, positive, and welcoming to all. Locals are proud stewards of their natural heritage, guiding tourists through national parks, volcanoes, and wildlife reserves with enthusiasm and care.

The government’s commitment to community-based tourism ensures that visitors’ spending benefits local families and preserves traditional ways of life. Travelers rave about the friendliness of Costa Ricans, who are always ready to share a meal, a story, or a hidden waterfall.

Adventure activities like surfing and zip-lining are balanced with opportunities to learn from indigenous communities and local artisans. Costa Rica’s political stability and high safety rankings make it a stress-free destination for families and solo travelers alike.

The genuine joy Costa Ricans take in sharing their country is felt in every smile and every "bienvenido" you hear.

Ireland: Warm Welcomes and Rich Culture

Ireland’s legendary hospitality is alive and well in 2025, with over 12 million visitors recorded by the Irish Tourism Board in 2024. In towns and cities alike, you’ll find locals eager to share a pint, a song, or directions to the nearest castle.

Irish pubs are more than just places to eat and drink—they’re gathering points where travelers become friends over traditional music and lively conversation. The government actively encourages cultural tourism, and historic sites are thoughtfully maintained to offer immersive experiences without feeling commercialized.

Festivals like St. Patrick’s Day and small-town fairs invite tourists to participate in centuries-old traditions, often leaving with memories of laughter and new friends.

Ireland’s safety and accessibility make it a popular choice for both families and solo explorers. Visitors often remark on the effortless way Irish people blend humor, warmth, and genuine curiosity about their guests.

It’s no wonder so many return again and again, drawn by the promise of another hearty welcome.

Thailand: Genuine Smiles and Rich Experiences

Thailand’s reputation as the "Land of Smiles" is as true today as ever, with over 40 million international tourists visiting in 2024, according to the Tourism Authority of Thailand. Thai people are celebrated for their warmth, often greeting visitors with a respectful "wai" and a sincere smile.

The government’s investment in sustainable tourism protects the country’s stunning beaches, ancient temples, and vibrant markets, while making sure tourists can experience these treasures responsibly. Popular cities like Bangkok and Chiang Mai are alive with color and culture, offering everything from street food adventures to peaceful temple visits.

Thai festivals, such as Songkran and Loy Krathong, include tourists in their joyful celebrations, making everyone feel like part of the community. Affordable transportation and a well-developed hospitality sector mean that travelers can explore the country comfortably and safely.

Visitors often comment on the ease with which they make friends and the willingness of locals to share their culture. Thailand’s unique blend of tradition, adventure, and genuine friendliness keeps tourists coming back year after year.

Australia: Diverse Landscapes and Friendly Locals

Australia’s vast open spaces and energetic cities attract millions of visitors, with Tourism Australia reporting over 10 million international arrivals in 2024. Australians, known for their down-to-earth and approachable nature, are always ready to offer advice or share a joke.

The country’s government actively promotes Indigenous tourism, giving travelers the chance to learn about ancient cultures and histories through guided tours and art exhibitions. Sydney’s iconic harbor, Melbourne’s artsy neighborhoods, and the wild beauty of the Outback provide a mix of experiences that cater to every type of traveler.

Outdoor activities like surfing, diving, and bushwalking are popular, and locals are often eager to teach visitors the ropes. Australia’s reputation for safety, clean cities, and reliable transport systems means travelers can relax and enjoy the journey.

The multicultural makeup of the population ensures that everyone feels welcome, no matter where they’re from. Australia’s combination of stunning landscapes, exciting adventures, and genuine hospitality makes it a favorite for tourists seeking both comfort and excitement.

Iceland: Hospitality in the Land of Fire and Ice

Iceland’s dramatic landscapes and warm hospitality make it a magnet for travelers seeking something out of the ordinary. The Icelandic Tourist Board reported more than 2.5 million visitors in 2024, a significant number for a small nation.

Icelanders are famously welcoming, often going out of their way to help tourists experience the best of their country, whether that means finding the perfect hot spring or sharing local folklore. The government prioritizes sustainable tourism, encouraging travelers to explore responsibly so that glaciers, volcanoes, and black-sand beaches remain pristine for generations.

Community festivals and cultural events are open to tourists, offering tastes of Icelandic music, storytelling, and traditional foods like skyr and fresh fish. Low crime rates and a clean, orderly environment make Iceland a stress-free place to visit, even for those venturing out on their own.

Visitors often leave feeling they’ve made real connections with locals, thanks to the Icelandic knack for storytelling and hospitality. The blend of awe-inspiring nature and genuine warmth ensures that Iceland remains a country whose people truly enjoy hosting visitors.

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