Top 15+ Black-Owned Fashion Brands to Shop Now and Always

Bazaar highlights 15 black-owned fashion brands to support this Juneteenth and beyond. From Brother Vellies to Christopher John Rogers, these are the brands to shop now and forever.

With Juneteenth around the corner, we’ve rounded up some of the most stylish Black-owned fashion and accessory brands to support over the holiday and beyond.

As Aurora James, founder of Brother Vellies, explained during the 2020 George Floyd protests, investments in these businesses are not only an easy way to contribute to long-term equality, they’re also a crucial one: “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your posts are seen on Black feeds. This is the least you can do for us. We represent 15 percent of the population, and we need to represent 15 percent of your shelf space.”

Now, we’re providing you with a place to start. Below, see 15 Black-owned designer labels to shop now and forever.

Christopher John Rogers

It’s all about theatrics for Christopher John Rogers. His choice of silhouettes are grand, his colors are vibrant, and his fabric selections are imaginative. All this considered, it is no wonder that the Louisiana-born designer has swiftly become a darling in the fashion industry and beyond.

Diotima

For Rachel Scott, the designer behind Diotima, crochet has become a trademark of her designs. Crafted in collaboration with a collective of women in her native Jamaica, it not only looks visually stunning, it also pays homage to the feminine creative forces in the diaspora.

Telfar

Born in Queens and raised in Liberia and the suburbs of Maryland, Telfar Clemens creates designs that are informed by his upbringing. He offers pieces that are inspired by street culture (i.e. hoodies, zippered tops, and roomy trousers) but elevates them to become covetable for the masses. The best example is a sleek handbag that he designed, coined the “Bushwick Birkin,” that has become a status symbol for youths across the nation—an accessory that is completely attainable.

Brother Vellies

Aurora James walks to the beat of her own drum, and so does her footwear brand, Brother Vellies. Since launching the label in 2013, James has offered incredibly chic shoes that are as whimsical and alluring as they are practical. Moreover, she has been a profound voice in the fashion industry, extolling the need for brand transparency, fair trade, and support for women’s organizations around the globe.

Wales Bonner

Politics, identity, and race are at the core of all Grace Wales Bonner’s collections. The British-Jamaican designer began her eponymous company crafting menswear, later segueing into the women’s category. From exceptionally tailored blazers to sleek trousers, all her pieces embody refinement. But upon closer inspection, they also comment on Afro-Atlantic culture, highlighting the nuances that colonization had on the way indigenous cultures dressed.

Martine Rose

Martine Rose doesn’t follow convention. Not only does the London-based designer present her collections outside the fashion calendar, but her collections also don’t center on one theme or aesthetic; rather, they focus on several. For her recent Spring 2026 show, she “tinged her usual subversions of archetypal tropes like office and club wear with little nods to her London upbringing, which she also celebrated via her choice of venue and scene. Rose paid tribute to Kensington Market, a cultural hub of makers and sellers that closed in 2001 and contributed significantly to the development of the London fashion scene,” writes Bazaar’s senior digital fashion writer, Camille Freestone.

Khiry

Earlier this year, Jameel Mohammed, founder of Khiry, became the first recipient of the Tiffany & Co. x CFDA Jewelry Designer Award. Mohammed’s pieces include smooth serpent-shaped rings and bracelets that coil around the wrist with a clean, modern twist, amassing celebrities such as SZA and Kylie Jenner as fans.

Brandon Blackwood

“For a number of years, Brandon Blackwood, the Brooklyn-based designer and recently inducted CFDA member, was best known for his multicolored mini tote bags with ‘End Systemic Racism’ embellished on the front,” writes Bazaar’s culture editor, Bianca Betancourt. Today, the brand has evolved to include a range of colorful styles made from buffed leather and dyed calf hair, each bag making an unforgettable statement.

Bernard James

Originally founded in 2010 with only a men’s offering, Bernard James the brand was born out of the creative’s desire to diversify the market. “There wasn’t a lot, specifically in men’s jewelry that I gravitated towards, or loved,” the designer told Bazaar in 2021. “I took a lot of inspiration from women’s jewelry, but the more I got into it, I found that a lot of my clients were actually women. So I decided to make it a unisex brand based on that.” And thankfully, he did; the brand’s ethereal jewelry is incredibly opulent yet wearable for everyday.

Lemlem

Founded by supermodel Liya Kebede after meeting weavers in her home nation of Ethiopia, Lemlem is a brand that celebrates African culture, but not in an overt way. Where others emphasize the prints and colors indicative of countries in the continent, Kebede’s label focuses on the craft, adopting techniques and gingerly adding patterns to form elegant basics that feel as good as they look.

LaQuan Smith

Since launching his label in 2010, LaQuan Smith has offered collections that are unabashedly sexy and that push the boundaries of good taste. For him, fashion is intended to make a statement and turn heads. From skintight minidresses in snake prints to tops with plunging necklines and mesh skirts that leave little to the imagination, Smith’s designs are for those who want to show off their bodies and are unconcerned with the comments of naysayers.

Sergio Hudson

Sergio Hudson’s sharply tailored separates have been worn by everyone from Keke Palmer to former vice president Kamala Harris. But the designer also knows how to dazzle, with styles like this shimmery sequin-adorned minidress. His mission for the brand is clear: “I have to create this brand so the people who look like me, coming up behind me, can have something a lot like a North Star to look to. That’s the goal,” the designer tells Julie Tong, Bazaar’s senior commerce content lead.

Fear of God

For Fear of God founder Jerry Lorenzo, the essence of style remains being able to feel at home in any room. “Luxury is being comfortable in your own skin and able to move at your own pace,” he told Bazaar in 2020. “So many times, though, when someone dresses up for an occasion, they step into a silhouette that’s a lot different from how they look the rest of the week. They don’t feel comfortable, and it shows. So with Fear of God, we’re trying to blend all of these life moments together in one wardrobe that offers comfort and functionality at the same time as elegance and sophistication.”

Tove

Cofounder Camille Perry, along with Tove’s creative director, Holly Wright, believes that it is up to the wearer to conceive her look. Indeed, personal style is paramount when the London-based duo designs pieces, always keeping in mind how a given item can be worn in a variety of ways. For them, clothes are building blocks that help women express themselves in a myriad of situations and contexts for everyday life.