Major Shake-Up at Tesla Amid Sales Drop
- Elon Musk discussing Tesla technologies at an event
- Protesters outside a Tesla dealership in Columbus, Ohio
- Grand opening of Tesla Giga Texas manufacturing facility
- Elon Musk arriving for civil hearing in Austin
- Elon Musk on stage with Donald Trump at rally
- Electric car charging at an EV station in Oklahoma
- Protester with an American flag against Musk
Elon Musk discussing Tesla technologies at an event

Tesla CEO Elon Musk has reportedly fired Omead Afshar, head of Tesla’s North American and European operations. The news followed a 28% sales drop in Europe over five months. The decision comes amid Tesla's ongoing challenges, including executive turnover and safety issues amid expansion. Industry analysts view the shake-up as part of broader efforts to stabilize leadership.
Protesters outside a Tesla dealership in Columbus, Ohio

Afshar’s exit comes during a turbulent period for Tesla, as the company’s stock has declined more than 13% since the beginning of 2025.
Grand opening of Tesla Giga Texas manufacturing facility

Afshar joined Tesla in 2017, contributing to major projects, including the Texas Gigafactory's construction. Although he has noted progress in Tesla’s Robotaxi program online, the company's expansion plans have faced safety and technology concerns.
Elon Musk arriving for civil hearing in Austin

The staffing change comes amid ongoing upheaval at Tesla, marked by major executive departures and widespread layoffs. Key exits include Chief Financial Officer Zach Kirkhorn and Chief Battery Engineer Drew Baglino.
Elon Musk on stage with Donald Trump at rally

Analysts have flagged Tesla’s aging vehicle lineup and intensifying competition as key concerns. Musk’s political affiliations have complicated public perception of the brand.
Electric car charging at an EV station in Oklahoma

Investor attention on the company is reportedly high. While there is optimism about self-driving technology, persistent issues have remained major obstacles.
Protester with an American flag against Musk

Despite the challenges, Musk has expressed optimism over the company's future, particularly regarding Robotaxi's potential. Analysts have largely praised the program's ability to dominate a rapidly growing market.
Roger Anderson covers U.S. politics & news for content partner Modern Newsstand LLC.