Everything Our Editors Swear By for Really Good Skin: The Best Products and DIY Tools to Try in 2025
logo for the cosmopolitan holy grail beauty awards 2025
Twenty-six billion dollars. That’s how much money is projected to be spent on skincare products in the United States this year. The enormity of the number is hard to comprehend, but it makes one thing abundantly clear: Even in times of economic uncertainty, you guys are seriously committed to your skincare routines. Which is exactly where this story comes into play.
For the last year, Team Cosmo has been testing all the latest and greatest skincare products—from anti-aging serums to hydrating face masks—to create this list of the 76 best products of the year, all worthy of a spot in your lineup. Because if you’re going to be spending your hard-earned money on a new face moisturizer or eye cream, it better be damn worth it.
Keep scrolling for our favorites plus reviews you won’t get anywhere else—straight from our editors.