Walkers to launch two permanent new crisp flavours for first time in decades

For the last year, Walkers has been keeping a huge secret from crisp fans. They’ve been quietly developing two brand new flavours for their permanent range – and this is kind of a big deal, as the brand hasn’t added anything new to its core line-up in decades (Picture: Getty Images)

Salted crisps were first launched by Walkers in 1948, with Cheese & Onion crisps coming along in 1954. These were followed by Salt & Vinegar in 1967. Other classic flavours like Prawn Cocktail, Roast Chicken and Smoky Bacon were introduced in the 70s (Picture: Getty Images)

But as of this week this week, shoppers will be able to get their hands on Sticky Teriyaki and Masala Chicken flavours. Walkers claims they’ve spent the last 12 months working on ‘rigorous flavour testing’ to bring these crisps to life, which involved a six-step process(Picture: Getty Images)

They initially started out with 63 different flavour submissions, before the team finally narrowed it down to just two. And they’re expecting both of the new products to be a big success, as research carried out by the crisp giants found that 73% of consumers would rather buy Masala Chicken crisps than the classic Prawn Cocktail ones, while 65% picked Sticky Teriyaki over Cheese & Onion (Picture: Shutterstock/Tartezy)

In fact, following a taste test, 49% of crisp lovers admitted they preferred the new ‘bold’ and ‘innovative’ flavours over the entirety of the core Walkers selection. That’s some serious fighting talk right there… The new flavours will be available in supermarkets across the UK from the week of August 11 (Picture: Shutterstock/Tartezy)

But if you’re curious to hear more about how they taste before then, Walkers claims the Sticky Teriyaki crisps are both ‘sweet and tangy’, and the flavour will ‘hit your senses’. And the Masala Chicken ones are said to have a ‘rich and creamy’ taste, giving you a ‘bite-sized’ version of the UK’s favourite Indian dish, Tikka Masala (Picture: Getty Images)

Wayne Newton, senior marketing director at Walkers adds: ‘Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. ‘After thousands of crisps crunched, flavours tested, and bags rustled, we’re pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken’ (Picture: Rachel Norman / SWNS)