Even if you’ve never watched a pro tennis match, there’s a good chance you’ve seen one of Morgan Riddle's viral videos. The tennis WAG (she’s the girlfriend of Taylor Fritz, the world’s number four men’s player right now)’s GRWM content has helped make #tenniscore a thing and introduced the sport to millions of women who wouldn’t have had access to—or, quite frankly, any interest in—otherwise. Ahead of the US Open, Cosmo caught up with Morgan to chat about all things tennis and beauty, from how she got into vlogging at Grand Slams to the sunscreen and setting spray she always wears to courtside matches and everything she’s bringing in her bag to the Open this week.

I want to start with how you got here. I know you were doing real estate, then you met your boyfriend Taylor Fritz, and now you’re creating content at Grand Slams. Talk to me about that journey.

It’s been an interesting path for sure. I went to Wagner College on Staten Island. I tried a bunch of different things in college. I had, like, eight internships in pretty much any field that you could imagine, including real estate. But once I graduated, I worked in nonprofits that were very heavy into influencer marketing. So for a long time, I worked on the other side of marketing and social media. Then I met Taylor on Raya. The same week that I resigned from my corporate job, I posted a GRWM for one of his tennis matches on TikTok. The video went viral overnight, and then I just kept on making them.

Before you met Taylor, did you know anything about tennis?

No. I grew up in Minnesota. We don’t have enough warm weather throughout the year for people to really be consistent tennis players. So ice hockey was the sport my family did. And I was never athletic—as a teen, I did musical theater and debate. Tennis was a very new world for me, but now I would consider myself an expert. I really love and appreciate the sport.

I’ve seen people in your social media comments say that you’ve gotten them into tennis. Was that ever the intent?

It was never my intent for my content to be like a gateway drug to the sport. It was just fun for me. Taylor and I started dating during COVID, so the only time I was not in loungewear or sweats was when I was going to his matches. I really wanted to capitalize on that opportunity and use it as a fun time to dress up and share it with everyone. Within the first six months, I was like, Oh, this is actually getting people genuinely interested in the sport. It’s been a very nice surprise.

How do you feel about being called a “tennis Barbie” or “WAG”?

I’ve always embraced the acronym WAG, even though I know it has negative connotations. And I know I’ll be referred to as a tennis Barbie, so I’ve worked to try to change the associations behind it and even play off of the discrimination around it. Last year at Wimbledon, one of my match outfits was this pink Alessandra Rich outfit that was inspired by the 1960s retro Barbie. So I’ll just kind of like cheekily play with it and embrace it in the best way that I can.

Out of all the tennis tournaments you’ve been to, which one was the chicest?

Wimbledon. Every aspect and tiny detail—from the architecture to the florals to the way that they serve the food and drinks—is just so incredible and chic. Even the way that people dress for it. It’s all super chic.

And what’s the most fun tournament?

They’re all so different, but the US Open is really fun for me. Most of my friends from college still live in the city, so it’s fun to have honey deuces with my friends and watch the matches. I also really love the Australian Open. I think the Australian Open and the US Open can feel like a darty with lots of tennis courts.

For someone who’s never been to the US Open, how would you describe the experience? What are people wearing?

It’s really busy, and it’s usually really hot. But it’s such a great experience, whether you’re a big tennis fan or not. The style has evolved a ton over the years. When I first started going to the US Open, everyone was in sportswear. But now you’ll go and see people in everything from sporty chic preppy tennis outfits to incredible dresses with heels.

You mentioned it usually being really hot at the US Open. When you’re watching during the day, how do you stop your makeup from melting off your face by the end of a four-hour match?

What beauty stuff do you bring in your bag to watch a match?

I always have some sort of lip gloss. I like the Summer Fridays one. I’m wearing the darker pink one right now with a lip stain from Wonderskin. I have to stay away from nude lips because they wash me out, but I love a pinky red color. I also always have a spray sunscreen that I can use over my makeup if I need to reapply SPF. I like sunscreen from Australian brands—they’re really good if you’re going to be in direct sun. The brand Ultra Violette has one that’s sort of like a setting spray and gives you a really nice glow. Naked Sundays has one that I like too.

morgan riddle makeup routine

morgan riddle makeup

I saw in one of your videos that you called yourself a complete freak about sunscreen. What’s your favorite SPF right now?

I really like the Belif Aqua bomb stick. It’s from Korean-based sunscreen brand and a super hydrating SPF 50. A lot of face sunscreens only have SPF 30, but when I’m sitting in the sun at a match for five hours, that just doesn’t cut it for me. I also like the Summer Fridays one because it sits really well under makeup.

Are you a full foundation or skin tint kind of person?

I’m a regular foundation person. I use either the Dior Backstage Face and Body foundation or Giorgio Armani Luminous Silk. I rotate between those two pretty much nonstop and don’t really venture much outside of that. There’s one skin tint I like, but I usually have a hard time with the texture. I feel like they’re too sheer.

If you only get your hair or makeup professionally done before a big event, what would it be?

I’d rather do my own makeup and get my hair done. I can really only do my hair with my Dyson Airwrap. I’m actually so attached to it. We travel so much, so I have a U.S. Air Wrap, a European Air Wrap, and an Australian Air app. I can’t do my hair any other way.

Since you’re always staying in hotels or Airbnbs, do you have any tips for getting ready in a space that’s not your own?

I’m sure you’ve experienced this, but bathroom lighting in hotels is detrimental. So when I travel, I always bring a little mirror that lights up so I don’t have to rely on horrible hotel lighting. I can always walk into a hotel bathroom and be like, yep, a man designed this space. A woman would never.

morgan riddle hair

When you’re traveling is all your beauty stuff coming with you, or do you bring a smaller edit?

Oh it’s not edited at all. I bring everything. I check two 70-pound suitcases everywhere I go. There have been too many instances where I get to a place for a week and need one specific thing that I left at home.

What’s the most expensive beauty product you own?

Probably my red light mask. I use the Dr. Dennis Gross one. It’s not too bright, so I can easily wear it and still do emails and stuff on my phone.

Your skin is always so glowy. How much time do you dedicate to skincare?

My nighttime routine is, like, a solid 15 minutes. I have to put a lot of effort into it because I’m very acne-prone, and with all of the travel, like airplanes and different climates, my skin can get really disrupted. A lot of the things I do are to make sure that I avoid breakouts and dryness.

Is there a specific product that has really helped with your acne?

Honestly, the number one product that has helped my acne is the PanOxyl wash. I think it’s like $10 from Target. If I don’t use that for a couple of days, my acne goes insane. It has 10 percent benzoyl peroxide, which can be really harsh for some people’s skin, but it’s the only thing that keeps my acne at bay. I also really like my Tatcha moisturizer; it’s gentle enough that it doesn’t negatively affect my skin. And then for all of my active serums, I use SkinCeuticals. I’m currently using their vitamin C, PTIOX, and B5 serums.

morgan riddle skincare routine

What about facials and cosmetic treatments, like Botox and filler? Are they a part of your skincare routine too?

I get Botox in my forehead. I’ve been doing it since I was 20. I used to have really, really deep lines in my forehead. It was my biggest insecurity. So I started getting Botox in college, and I still do every four or five months. I’ve gotten lip filler once a couple of years ago, and it just hasn’t really gone away, so I haven’t done that again. I don’t get facials very often. If I am doing any sort of skin treatment, it’s going to be microneedling with PRP. So now I go in and get my blood drawn, and then they put my plasma on my face and microneedle it in. That has made such a difference for my skin texture and pores.

This interview has been edited and condensed for clarity.