These 44 Car Commercials Changed The Game

Most Powerful Vehicle Commercials Ever Made

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Ads aim to sell cars, but some go beyond this simple goal to redefine brands and shape culture as we know it. Each for a unique reason—and they aren't always good.

Volkswagen “The Force” (2011)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Volkswagen’s 2011 Super Bowl ad featured a child in a Darth Vader costume attempting to use “the Force” on everyday objects. When the family’s Passat responds—thanks to remote start—the illusion completes. Its viral success stemmed from emotional simplicity and clever tie-in with pop culture without direct product hard-selling.

Honda “The Cog” (2003)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This precision-engineered spot for the Honda Accord uses an elaborate Rube Goldberg sequence composed entirely of car parts. Filmed in about 100 attempts, the ad celebrates mechanical workmanship. It’s widely considered a masterclass in visual storytelling that aligned perfectly with Honda’s reputation for intelligent, reliable engineering.

Chevrolet “Like A Rock” (1991–2004)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Chevrolet’s long-running truck campaign paired rugged visuals with Bob Seger’s “Like a Rock” to emphasize strength and endurance. Over a decade, the ads built an iconic association between durability and American identity. The emotional and cultural resonance turned a jingle into a generational slogan still referenced in auto circles today.

Subaru “They Lived” (2015)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

“They Lived” focuses on Subaru’s life-saving safety features by showcasing real wrecked vehicles and actors portraying the people who survived. Each story comes with raw imagery and a brief narrative, which makes the campaign unforgettable. The brand’s pivot from performance to emotional safety paid off, significantly redefining the brand’s public perception.

Chrysler “Imported From Detroit” (2011 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Starring Eminem and narrated with grit, this two-minute Super Bowl ad reframed Detroit not as a broken city but as a birthplace of resilience. Chrysler's message of luxury born from hardship was delivered through moody visuals and proud narration. It revitalized Chrysler’s image and became a cultural statement about American manufacturing potential.

BMW “The Hire” Series (2001–2002)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

BMW’s “The Hire” was a cinematic short-film series starring Clive Owen as a mysterious driver. Each film showcased BMW models in action-driven plots by famous directors. It pioneered branded storytelling online, attracted millions of views, and redefined how luxury automotive marketing could merge entertainment and product demonstration seamlessly.

Dodge “God Made A Farmer” (2013 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Using Paul Harvey’s 1978 speech over stark rural imagery, Dodge honored farmers in a Super Bowl ad that resonated deeply across America. Without dramatic editing or high-tech visuals, it relied on quiet reverence. It successfully tied Ram Trucks to themes of tradition and purpose-driven work to boost brand credibility.

Nissan “Toys” (1996)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

In this imaginative spot, G I Joe and Barbie-like dolls take a ride in a 300ZX, set to Van Halen’s music. Combining CGI and practical effects, the ad emphasized the car’s thrill factor and was notable for nostalgia and performance. However, Mattel sued over copyright, and the ad was pulled down, although the lawsuit was later dismissed in 1997. 

Honda “Grrr” (2004)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Honda’s “Grrr” used vibrant animation and a catchy tune to promote its environmentally friendlier diesel engine. The narrative starts with hatred for pollution and evolves into positive innovation by using surreal visuals to illustrate the shift. It won multiple awards and highlighted how even engine technology could be emotionally marketed.

Kia “Hamsters” Campaign (2009+)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

The debut of Kia’s hamster ads in 2009 redefined compact car marketing. With upbeat music and dancing rodents comparing the Soul to bland alternatives, it resonated with millennials. The campaign’s blend of humor and visual contrast was wildly effective, which made it a pop culture icon.

Audi “Duel” (2016 Presidential Debate)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

During a live US presidential debate, Audi aired “Duel,” a stylish reverse-play ad featuring two valets fighting for a chance to drive an Audi RS 7. It cleverly mirrored real-world tensions to deliver a message about precision and desire while avoiding direct political commentary. This ad stood out for its sharp execution.

Cadillac “Break Through” (2002)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Cadillac’s 2002 rebranding leaned on Led Zeppelin’s “Rock and Roll” to mark a generational shift. The high-energy visuals and music positioned the CTS as youthful and powerful by distancing the brand from its aging image. It was a bold, memorable reset that helped relaunch Cadillac’s relevance with younger luxury buyers.

Toyota “Swagger Wagon” (2010)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This viral campaign flipped the narrative on minivans by embracing suburban parenthood with unapologetic swagger. Featuring a rap music video and comedic lines, it marketed the Toyota Sienna as both practical and cool. It resonated with millennial parents and reenergized the image of family transportation with fresh energy.

Porsche “The Heist” (2020 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

A museum-set chase scene becomes a high-octane showcase for Porsche’s lineup, including the all-electric Taycan. “The Heist” delivered entertainment and product focus by balancing spectacle with brand heritage. Released during Super Bowl LIV, it reflected Porsche’s future-facing strategy without letting go of its high-performance legacy.

Mercedes-Benz “Chicken Magic Body Control” (2013)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

To demonstrate the stability of its suspension system, Mercedes used actual chickens in the ad. Their uncanny ability to keep their heads still became a hilarious metaphor for the S-Class's Magic Body Control. The surreal yet smart comparison made technical innovation remarkably relatable and unforgettable, and this helped the ad win global acclaim.

Volkswagen “Milky Way” (1995 Cabrio)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Set to Nick Drake’s “Pink Moon,” the ad captures four friends in a Cabrio driving under a starry sky. It’s a moment of poetic stillness, free from narration or specs. “Milky Way” quietly redefined emotional car advertising by linking the Volkswagen brand to youth and timeless connection.

Ford “Built Ford Tough” Campaign (1979–Present)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Introduced in 1979 and enduring through decades, “Built Ford Tough” became the brand’s identity. Backed by gravel-voiced narrators and blue-collar imagery, the campaign solidified Ford trucks as a symbol of dependability and American grit. It remains one of the longest-running and most recognizable automotive slogans.

Hyundai “Smart Park” (2020 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This comedic 2020 Super Bowl ad featured Boston-accented stars like Chris Evans and Rachel Dratch showing their admiration for the Hyundai Sonata’s Remote Smart Parking Assist. The memorable accents and real-world demo made tech approachable. It sparked online buzz while showcasing innovation with cultural charm, which is an ideal mix for wide appeal.

Toyota “Upstream” (2021 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Toyota’s Super Bowl LV ad told Paralympian Jessica Long’s adoption and swimming journey through moving visuals and water metaphors. Without overt product placement, it enriched Toyota’s “Mobility for All” mission. The ad’s emotional depth and message of perseverance represented human potential and accessibility.

Audi “Prom” (2013 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

A shy teen borrows his dad’s Audi S6 as he kisses the prom queen, and then he drives off with a black eye and a grin. This Super Bowl ad had fused boldness and youth into one slick package. Audi conveyed that confidence, not just horsepower, was something you could hand someone in the driveway.

Peugeot “The Sculptor” (2001)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

In this global hit, an Indian man smashes and reworks his car with household tools to replicate a Peugeot 206. The ad’s silent storytelling and cultural accessibility made it universally admired. Without showing specs, Peugeot sold rebellion and identity, all built with a hammer and pure determination.

Lexus “December To Remember” Campaign (1999+)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Since 1999, Lexus has turned December into a buying season with giant red bows and family-focused gift-giving narratives. Though sometimes polarizing for its luxury premise, the campaign succeeded in branding Lexus as aspirational and seasonal. Over two decades later, it still signals the holidays and high-end car buying.

Mini Cooper “Let’s Motor” (2003)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Mini’s US relaunch embraced its European charm with bold, urban energy. “Let’s Motor” encouraged spontaneity and personality by countering SUV bulk with cheeky small-car appeal. The campaign’s success reshaped how Americans viewed compact driving. It made Mini an attitude, not just a brand.

Chevrolet “A Holiday To Remember” (2021)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This sentimental ad tells of a man restoring his late wife’s classic Chevy Impala for their daughter, which triggers memories through visuals and music. With minimal dialogue, it underscores how vehicles hold emotional value. It resonated deeply during the pandemic-era holidays by portraying cars as vessels for connection, not just transport.

Hyundai “Dad’s Sixth Sense” (2014 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Hyundai’s 2014 ad offers humor and parenting panic as a father repeatedly saves his son from disaster until Genesis’s automatic braking takes over. The punchline lands with a smart demo of safety tech. It’s a rare example of slapstick and functionality working in sync to highlight advanced engineering.

Ford “Go Further” Campaign (2012)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Launched globally, “Go Further” positioned Ford as forward-looking during a time of industry upheaval. The campaign emphasized fuel efficiency and sustainability across models. It wasn’t flashy, but it reset Ford’s global voice with optimism and marked its pivot from crisis survival to innovation-led momentum.

Jeep “More Than Just Words” (2019 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This ad visualized the national anthem phrase by phrase, using powerful American imagery with mountains, soldiers, workers, and, yes, Jeeps. Without narration, it layered patriotism and heritage while underscoring Jeep’s enduring place in American life. The ad walked a delicate line between branding and tribute, earning high emotional engagement.

Honda “Paper” (2015)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

A stop-motion journey through Honda’s history, “Paper” uses thousands of hand-drawn illustrations flipping in sequence. From motorcycles to jets, it visualizes innovation over decades. With imaginative transitions and zero narration, the ad showed that engineering storytelling could be artistic and brand-reinforcing—all within a 90-second window.

Volkswagen “Lemon” (1960)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

One of the most influential print ads ever, “Lemon” challenged automotive marketing norms by calling attention to Volkswagen’s strict quality control. The term, typically negative, was redefined to imply reliability. It helped create the modern advertising era with a simple layout and bold contrast. 

Subaru “Love. It’s What Makes A Subaru” Campaign

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Launched in 2007, this campaign steered Subaru toward emotionally driven branding. Ads highlighted family, safety, pets, and long-term ownership. Rather than tout horsepower, Subaru leaned into loyalty and trust. The shift resonated as the phrase became a philosophy that owners repeated proudly.

Mazda “Zoom-Zoom” Campaign

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Mazda’s early-2000s “Zoom-Zoom” tagline became synonymous with driving excitement. Using a child’s whisper, the campaign linked youthful energy to performance engineering. It effectively distinguished Mazda in a crowded market. This ad delivered an emotional punch with playful simplicity and embedded “Zoom-Zoom” in the American car lexicon for over a decade.

Chevrolet “Find New Roads” Campaign

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Introduced in 2013, this global slogan unified Chevrolet’s diverse lineup under a single idea: innovation through exploration. Unlike past nostalgic campaigns, “Find New Roads” emphasized future-facing design and hybrid models. It reflected GM’s shift post-recession by focusing on growth and global identity across varied consumer bases.

Dodge “Predators” (2015)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Set to Phil Collins’s “In the Air Tonight,” this ad unleashes the Dodge Challenger Hellcat, Charger Hellcat, and Viper-like apex hunters. The cinematic pacing and night visuals deliver a primal metaphor for horsepower dominance. It conjured intimidation by aligning Dodge with raw performance intensity.

Pontiac “Excitement” Campaign (1990s)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

“We Build Excitement” was Pontiac’s bold claim during the 1990s. With aggressive styling and performance messaging, the campaign targeted thrill-seeking drivers. Although the brand later faltered, this era succeeded in associating Pontiac with speed and fun. It captured a peak in American muscle and marketing synergy.

Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

To demonstrate Volvo Trucks’ steering precision, Jean-Claude Van Damme performed a perfect split between two reversing trucks. The stunt—real and filmed in one take—symbolized balance and control. It wasn’t just viral; it showcased engineering with elegance by turning a technical feature into a visual metaphor for mastery.

Tesla “Not A Dream” (2014, Fan-Made)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Created by the Freise Brothers, this unofficial Tesla Model S ad paired with a voice resembling Nikola Tesla’s with dystopian imagery and sleek vehicle shots. Though not commissioned, it captured Tesla’s ethos: vision and progress. Its cinematic style earned praise and hundreds of thousands of views. This ad shows how fans sometimes echo brands better than marketers.

Land Rover “The Vanishing Game” (2014)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This immersive campaign, penned by novelist William Boyd, offered fiction in photography and video into a digital book experience. Centered on a Defender’s journey across the UK, it moved beyond commercials. Land Rover positioned itself as a storyteller guiding adventure and rugged transformation.

Mitsubishi “See What Happens” (2003)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

This US campaign showcased the Lancer Evolution’s debut with rapid cuts and aggressive driving. Meant to contrast sleepy sedans, the Evo’s entrance emphasized turbocharged energy. It built Mitsubishi’s performance image stateside and connected with younger drivers seeking affordable thrills by defining the tuner-car wave of the early 2000s.

Jeep “Groundhog Day” (2020 Super Bowl)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Bill Murray reprised his iconic role from the 1993 film, reliving Groundhog Day, but this time with a Jeep Gladiator. The twist? He loved it. Playful and brand-aligned, the ad earned top honors that year. It connected Jeep to freedom and a vehicle that never makes days feel the same.

Chevrolet “Heartbeat Of America” (1980s)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Debuting in the Reagan-era boom, this patriotic campaign used soaring music and patriotic vignettes of American life to link Chevy with national pride. It celebrated factories and highways by changing everyday cars into cultural icons. “Heartbeat of America” made Chevrolet feel inseparable from the American experience.

Saturn “A Different Kind Of Company” (1990s)

Most Powerful Vehicle Commercials Ever Made, Volkswagen “The Force” (2011), Honda “The Cog” (2003), Chevrolet “Like A Rock” (1991–2004), Subaru “They Lived” (2015), Chrysler “Imported From Detroit” (2011 Super Bowl), BMW “The Hire” Series (2001–2002), Dodge “God Made A Farmer” (2013 Super Bowl), Nissan “Toys” (1996), Honda “Grrr” (2004), Kia “Hamsters” Campaign (2009+), Audi “Duel” (2016 Presidential Debate), Cadillac “Break Through” (2002), Toyota “Swagger Wagon” (2010), Porsche “The Heist” (2020 Super Bowl), Mercedes-Benz “Chicken Magic Body Control” (2013), Volkswagen “Milky Way” (1995 Cabrio), Ford “Built Ford Tough” Campaign (1979–Present), Hyundai “Smart Park” (2020 Super Bowl), Toyota “Upstream” (2021 Super Bowl), Audi “Prom” (2013 Super Bowl), Peugeot “The Sculptor” (2001), Lexus “December To Remember” Campaign (1999+), Mini Cooper “Let’s Motor” (2003), Chevrolet “A Holiday To Remember” (2021), Hyundai “Dad’s Sixth Sense” (2014 Super Bowl), Ford “Go Further” Campaign (2012), Jeep “More Than Just Words” (2019 Super Bowl), Honda “Paper” (2015), Volkswagen “Lemon” (1960), Subaru “Love. It’s What Makes A Subaru” Campaign, Mazda “Zoom-Zoom” Campaign, Chevrolet “Find New Roads” Campaign, Dodge “Predators” (2015), Pontiac “Excitement” Campaign (1990s), Volvo “Epic Split Featuring Jean-Claude Van Damme” (2013), Tesla “Not A Dream” (2014, Fan-Made), Land Rover “The Vanishing Game” (2014), Mitsubishi “See What Happens” (2003), Jeep “Groundhog Day” (2020 Super Bowl), Chevrolet “Heartbeat Of America” (1980s), Saturn “A Different Kind Of Company” (1990s)

Saturn’s campaign broke industry norms by spotlighting no-haggle pricing and customer-first values. With heartfelt testimonials and dealership footage, the ads built trust in an era of sales skepticism. For a time, Saturn successfully felt more like a movement than a brand.