A big money brand
Center of the tennis world overnight
Endorsement deals driving up her net worth
Big name brands
Sports brands behind her as well
£10 million net worth in 2022
Cooling off?
Porsche took away her car
On and off form
Still picking up prize money

A big money brand

When Emma Raducanu burst onto the scene with her historic US Open win in 2021, the tennis world knew it had a new star. What many didn’t expect was how quickly that star would also become a commercial juggernaut.

Center of the tennis world overnight

Sponsors lined up overnight, and Raducanu found herself at the center of global attention. From red carpets to runways, all while juggling a tennis career, her brand value skyrocketed.

Endorsement deals driving up her net worth

While Raducanu has earned over $4.6 million in career prize money, as Sportskeeda reported, most of her wealth comes from endorsement deals with some of the world’s biggest brands.

Big name brands

These big-name brands include Nike (apparel and shoes), Wilson (rackets) Dior, Tiffany & Co., Evian, HSBC, British Airways, Vodafone and Porsche – it's safe to say there's a lot of corporate interest in the young star.

Sports brands behind her as well

According to Express, the Nike and Wilson deals each bring in £100,000 ($136,000) annually – not to mention the free equipment and apparel.

£10 million net worth in 2022

In 2022, The Sunday Times revealed Raducanu’s wealth to be around £10 million, showing just how much of a spending frenzy sponsors were having with the young talent.

Cooling off?

While it is not clear from available information just how much Raducanu’s wealth has grown since then, it appears there has been a relative cooling off from the big-money sponsor deals she was seeing in the wake of her US Open success.

Porsche took away her car

While recent reports claimed that Porsche had reclaimed a £125,000 ($159,000) vehicle from her, her representatives clarified that the car manufacturer continues to provide her with vehicles on an ad hoc basis as part of their ongoing relationship, as Express reported.

On and off form

On the court, Raducanu has amassed over £3.55 million ($4.52 million) in career prize money – including her US Open win. Though injury issues have plagued her since 2022, she showed promise in her run at Wimbledon 2025 – making it to the third round before she was beaten by World No 1 Aryna Sabalenka.

Still picking up prize money

It was a result that ultimately guaranteed her a £152,000 ($193,000) payday despite the loss. Had she beaten the Belarusian, it would have been doubled.