In ‘game-changing’ move, WSMV, WVLT & WMC named the Official Television Stations of the Tennessee Volunteers

ATLANTA, Ga. (WSMV) - The University of Tennessee Athletics, the Vol Network and Gray Media announced a ‘game-changing’ and first-of-its-kind agreement with WSMV (Nashville), WVLT (Knoxville) and WMC (Memphis), naming them as the Official Television Stations of the Tennessee Volunteers.

The partnership is set to deliver more television coverage of Tennessee Athletics than ever before to local audiences.

This partnership will cover the three largest markets in the Volunteer State through Gray’s newly-launched Tennessee Valley Sports Network, with plans to expand to Chattanooga and Jackson. TVSN will feature locally produced sports and entertainment content powered by WSMV, WVLT and WMC.

This content is provided to viewers free over the air. Viewers can expect to find more than seven hours of exclusive Tennessee Athletics-related shows, including a new football pre-game show in fall 2025.

Volunteer Gameday will air live two hours before kick-off from Neyland Stadium or any road game on TVSN. The show will feature “Voice of the Vols” Mike Keith, WVLT award-winning anchor Brittany Tarwater, along with former Tennessee quarterback Heath Shuler.

“This has been a vision for several years and seeing it come together for Vol fans across the state is gratifying! We are excited to broadcast Tennessee Sports and Gameday content throughout the week to better serve one of the largest fan bases in college sports. We are thrilled to further our relationship with the Vol Network and Volquest and look forward to being the new standard in college sports media partnerships,” said Gray’s Regional Vice President and WSMV General Manager Jasmine Hardin.

The partnership allows Tennessee Athletics content to leverage Gray’s flagship stations to reach across all three grand divisions of the state — East, Middle and West Tennessee.

“Gray’s ability to broadcast and feature UT Athletics statewide, by developing the Tennessee Valley Sports Network, has enhanced our longstanding relationship with the University of Tennessee and the Vol Network,” explained WVLT General Manager Bruce Austin.

In addition to Volunteer Gameday, Tennessee Athletics and TVSN will deliver more television content to Tennessee fans than ever before, with additional programming announcements coming in fall 2025. Viewers can also expect regular exclusive analysis and insights about the school’s athletics programs from Volquest personalities Brent Hubbs, Austin Price, Rob Lewis and Grant Ramey.

“We are proud to announce our partnership with Gray Media to launch a game-changing network for Tennessee Athletics,” Tennessee Deputy Athletics Director/Chief Marketing Officer Alicia Longworth said. “This initiative will seamlessly connect the entire Volunteer State, providing our dedicated fan base with an exceptional platform to access unique content year-round. Fans can look forward to exclusive programming featuring ‘Voice of the Vols’ Mike Keith, among many other highlights.”