The emergence of an anti-model
Glamour with bags under her eyes
Muse of McQueen, foe of correctness
Kate and Johnny: Toxic and adored
Substances, covers, and more contracts
The cynicism of the industry: Profitable scandal
Topshop: From white powder to black gold
Kate Moss doesn’t speak, she issues invoices
The voice of a silent generation
Her daughter, her reflection (substance-free, for now)

The emergence of an anti-model

In the 90s, while supermodels were leggy amazons, Kate Moss arrived like a slap: short, skinny, and with a perpetual hangover face. Revolution or mistake, depending on who you ask.

Glamour with bags under her eyes

The grunge aesthetic found in Moss its unwilling muse. At 5'7" with a sickly appearance, she embodied an ideal that concerned parents, doctors, and public health ministers.

Muse of McQueen, foe of correctness

Alexander McQueen adored her for everything that discomforted the rest. Together, they created runway moments as memorable as they were disturbing. Moss was modern art with glitter and bags under her eyes.

Kate and Johnny: Toxic and adored

The romance with Johnny Depp defined an era: destroyed hotels, public fights, and decadent glamour. They were a ticking time bomb. No one recommended them, but everyone imitated them.

Substances, covers, and more contracts

In 2005, Moss was photographed consuming substances. She lost contracts... for two weeks. Then she signed more and better-paid ones. In fashion, redemption is measured in millions.

The cynicism of the industry: Profitable scandal

The industry that 'punished' her was the same one that doubled her rate when she returned. The fall gave her more visibility than a Vogue cover. Hypocrisy walked with her.

Topshop: From white powder to black gold

The collaboration with Topshop turned her into a cult designer. Her garments sold out in minutes. From a muse in moral bankruptcy to a businesswoman with a keen financial sense (and no public apologies).

Kate Moss doesn’t speak, she issues invoices

She rarely gives interviews. She doesn’t apologize. She doesn’t explain. Her silence became her brand. While others clean their images on podcasts, she earns money without opening her mouth.

The voice of a silent generation

Although she never sought to be an icon, she was one. Her language was visual, bodily, and contradictory. Kate Moss was (and is) the embodiment of an era that medicated itself with style.

Her daughter, her reflection (substance-free, for now)

Lila Moss debuted in fashion with more sunscreen and fewer scandals. She’s the clean version of her mother, but with the same genetic aptitude for posing as if nothing mattered.