And folks have opinions.

Well, folks, the store makeovers were just the start. Cracker Barrel’s controversial efforts to update its look have now reached the chain’s old-timey logo.

On Tuesday, Cracker Barrel quietly debuted a new logo alongside a new campaign and an updated menu for fall. The design is missing the iconic overalls-clad man resting on a barrel and consists only of the name of the restaurant.

According to Fox News, this is the first time in 48 years that the Cracker Barrel logo features only text. The Tennessee-based company actually had a text-only logo when it first opened its doors in 1969. The image of the man and the barrel wasn’t added to the design until 1977—a fact that seems to be lost on many fans of the country-style restaurant.

"Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all," the company said in its announcement.

Despite social media backlash, Cracker Barrel executives remain resolute in their decision to rebrand the American institution. They believe an update will help boost sales, attract new customers, and hopefully keep the 56-year-old business afloat through economic fluctuations.

In a press release for the new campaign, called "All the More," Cracker Barrel announced "refreshed restaurant remodels" and "an enhanced brand look and feel" while remaining committed to their old values and priorities.

“We believe in the goodness of country hospitality, a spirit that has always defined us,” Sarah Moore, Chief Marketing Officer of Cracker Barrel, said in a statement. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship, and heartfelt hospitality to our guests this fall.”

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