The best 75-inch and 77-inch TVs of 2025

The best 75- and 77-inch TVs include QLED and OLED displays from brands like Sony and Samsung. Steven Cohen/Business Insider

Though it used to be rare to find displays so big, 75-inch TVs are now available from every major brand, and they've come down a lot in price. The best 75-inch TVs deliver an immersive viewing experience, and they're perfect for movie nights and big sports events. That's why our TV experts have tested several popular models to find the best options for different budgets and viewing habits.

The Samsung S90D OLED is our top pick for most people. The S90D provides unmatched color and contrast performance in its class. However, the S90D is a bit pricey. For budget-conscious shoppers, we recommend the Roku Plus Series QLED, which delivers solid image quality and reliable smart TV features for under $800. 

Below are our carefully vetted recommendations for the best 75-inch TVs, including picks geared toward high-end performance and bright rooms.

Note: LCD-based TVs (LED, QLED, Neo QLED) are often manufactured with a 75-inch screen size, but OLED displays are sold at a slightly larger 77-inch size. For that reason, we've included 77-inch OLED TVs in this guide.

Our top picks for the best 75-inch and 77-inch TVs

Best overall

When it comes to balancing picture quality and price, Samsung's S90D OLED is the best 77-inch TV you can buy.

The S90D uses a QD-OLED screen to enable pixel-level contrast control and a wide range of colors. This gives the TV deep black levels that avoid the washed-out and uneven look that some QLED and LED sets have in dark scenes. The TV also uses quantum dot technology (where the "QD" comes from in QD-OLED), and this feature helps it produce brighter colors than similar LG OLEDs.

During our tests, we measured a peak brightness of 1,240 nits, which is excellent for a midrange OLED and 200 nits more than Samsung's previous S90C TV model. That level of brightness is more than enough to deliver fantastic high-dynamic-range (HDR) performance. HDR movies and shows look stunning, with sharp images and rich colors that come close to rivaling many pricier TVs.

You can also sit toward the side of the screen without any major loss in image quality. QLED and LED sets struggle with viewing angles, so this is a key perk of an OLED like the S90D. Gamers will appreciate the TV's high 120Hz refresh rate (144Hz with a PC), which enables smooth gameplay when paired with a PS5 or Xbox Series X. Samsung TVs also have built-in access to the Xbox app. This app enables Game Pass subscribers to play games without a console via cloud streaming.

The TV's Tizen operating system is solid, with all the streaming apps you could want, but its navigation speed isn't as consistent as the best streaming devices we've reviewed. Though smooth most of the time, lag occurs here and there. We also ran into an issue with frequent notifications popping up for various updates despite disabling notifications in the menu. However, we expect this to be easily addressed in a software update.

Like all of Samsung's TVs, the S90D lacks Dolby Vision support. Dolby Vision is an HDR format that can offer a more accurate picture when playing Dolby Vision videos from apps like Disney Plus. It's a nice perk, but its benefits are subtle, so we don't consider it a must-have. Visit our HDR TV guide for more information about the pros and cons of different HDR formats.

All things considered, very few 75- and 77-inch TVs can match the S90D's performance in this price range. It's not the most affordable option we recommend, but if you have the budget, it's well worth the money. A 2025 version of this TV, called the S90F, is also available. But the S90F is a lot more expensive. For now, the 2024 version remains the best value.

Best premium OLED

The G5 is LG's latest flagship OLED TV. Like all OLED displays, it provides an infinite contrast ratio with deep black levels, but this model can also get exceptionally bright, beating every other OLED we've tested.

That's a notable bump, and it makes a difference when watching high-brightness HDR content. Specular highlights like explosions, laser blasts, shimmering reflections, sunsets, and lightning bolts pop from the screen with a bit more impact. Though some QLED TVs can get even brighter, they lack the pixel-level contrast control that the G5's OLED panel enables. Check out our QLED vs OLED comparison for more details.

This combination of high brightness and high contrast creates a nearly flawless HDR image with black levels that disappear into a dark room and bright elements that shine with precision, free from any backlight imperfections like blooming or vignetting. Like all OLEDs, the G5 also has wide viewing angles, so you get fantastic image quality even if you're sitting off to the side of the screen.

The G5 uses LG's webOS smart TV system, which is a decent platform with plenty of apps and smooth navigation. That said, we did run into some glitches with the TV's voice search. The system would sometimes fail to recognize our voice or encounter a server error. These issues weren't troublesome enough to be dealbreakers, but we find other operating systems like Roku and Google TV to be more reliable.

Design-wise, the G5 offers an elegant look with a mount that can be hung flush on your wall with virtually no gap. But unlike LG's step-down OLED models, the G5 doesn't include a traditional stand. If wall mounting isn't an option for your room, you need to buy a TV stand separately.

Though the G5 is the current high-end OLED to beat, there are some alternatives that come close. Particularly, there's the Samsung S95F. That model can't get quite as bright, but it can produce slightly richer colors. It also has a matte screen that's great for reducing reflections but causes black levels to look washed out in bright rooms. All things considered, we give the G5 an edge for enthusiasts who want premium home theater quality.

Buyers should also note that Panasonic is set to release a similar high-end 77-inch OLED, the Z95B, later this year. However, pricing and an exact release date are still pending. We'll test the Z95B when it's available to see how it compares.

Best on a budget

If you want a 75-inch TV on a budget, you'll have to opt for a QLED rather than an OLED, and the Roku Plus Series is the best value of the bunch. The Plus Series is one of the most affordable 75-inch QLED TVs available with local dimming. Local dimming is an important feature for a QLED to have, since it allows the TV to produce more precise HDR highlights and deeper black levels. There are cheaper 75-inch TVs on the market, but they deliver a big drop in contrast performance and a narrower range of colors.

During our review, the Plus Series produced solid black levels, and we didn't encounter too many instances of blooming (where halos appear around bright objects). However, the TV's local dimming isn't as refined as pricier models, like the TCL QM7 or Sony Bravia 9. As a result, we noticed some delayed dimming and fluctuations from time to time. That said, these issues are to be expected in this price range.

Thanks to its QLED panel, the Plus Series offers a wide range of colors and decent HDR brightness, with a peak of about 600 nits. For the best HDR performance, we recommend finding a set that can hit 1,000 nits or higher, but 600 is good for this price. The Plus Series is compatible with every HDR format, including Dolby Vision, which Samsung TVs don't support. 

We also love the Plus Series' intuitive Roku interface, which offers easy access to popular streaming services. The Roku OS (operating system) has a simple and straightforward homepage that's free from clutter. The included remote is also handy, with a built-in rechargeable battery, hands-free voice control, and a tiny speaker that can play a chime if you ever misplace it.

On the downside, the TV's viewing angles are subpar, which means colors and contrast fade if you sit to the side of the display. This is a common drawback for many QLED TVs, so we recommend opting for a pricier OLED model if that's a dealbreaker. The display is also limited to 60Hz, so it can't support 120Hz gameplay on a PS5,  Xbox Series X, or PC. But again, that's an expected tradeoff for a budget-friendly set this big. 

In many of our other TV guides, we recommend the Hisense U6N as our top budget pick instead. The U6N uses Mini LEDs, which should enable better contrast control than the Plus Series. However, the 75-inch version of the U6N uses a different panel type than other sizes, which could result in worse black-level performance. It's also become harder to find in stock. For those reasons, we give the Roku Plus Series an edge in this size.

Best high-end QLED

The Sony Bravia 9 is an absolute powerhouse of a TV, with premium image quality that beats every other QLED we've reviewed. It gets incredibly bright while maintaining deep black levels that are so good they nearly rival an OLED.

Like most high-end QLEDs, the Bravia 9 uses a Mini LED backlight with local dimming. This tech enables the TV to dim and brighten specific portions of its screen to create vibrant highlights and inky black levels. That said, the effectiveness of this feature largely depends on a TV's specific dimming algorithm, which tells its zones how to operate. The Bravia 9's algorithm is one of the most impressive we've ever seen.

Many TVs with local dimming are prone to issues like blooming (halos around bright objects), vignetting (darkening around the edges of bright objects), and light bleed, which can elevate black levels in certain areas. During our testing, the Bravia 9 was virtually free from any of these problems. Even with the lights off while playing especially tricky sequences, the Bravia 9 delivered precise highlights and uniform black levels that disappeared into a dark room.

The TV is also notable for its high peak brightness. We measured a max of over 2,600 nits, which puts the Bravia 9 among the brightest TVs on the market. Though it's still rare for HDR movies and TV shows to call for such high brightness, filmmakers are starting to produce more titles with high-luminance displays in mind. In that sense, the Bravia 9 is good for future-proofing.

On the downside, the TV's high brightness contributes to one of the few flaws we encountered with its local dimming. While watching especially bright HDR content, like "The Rings of Power" on Amazon Prime, we saw slightly delayed pops in brightness when cutting between certain shots. So rather than seamlessly transition between a dimmer image and a brighter one, the TV takes a second to pump up its luminance. We've seen this kind of behavior on other QLEDs and even some OLEDs in the past, but it's a bit more pronounced on the Bravia 9.

Ultimately, no TV is perfect, but the Bravia 9 is as close to reference quality as any QLED we've tested. Viewing angles aren't as wide as an OLED, but the Bravia 9 is a better fit for viewers who want an extra-bright high-end display.

Best anti-glare model

In addition to being an excellent high-end OLED TV, the Samsung S95D has a unique feature that's ideal for solving one specific frustration: screen reflections. Though not a problem in every room, certain spaces with lots of lights and windows can be a headache for viewers since most displays have glossy screens that show lots of glare. This can be especially irritating when trying to watch sports during the day.

However, the S95D has a matte screen that nearly eliminates this issue. There are some drawbacks, but if you struggle with reflections in your room, the S95D could be a game changer. The only notable TVs with similar matte finishes are Samsung's Frame TV, Hisense's CanvasTV, and TCL's NXTFrame TV, but those models can't match the overall image quality of the S95D. In our testing, the S95D's matte screen worked exactly as advertised, and we didn't encounter any of the typical mirror-like reflections we see on other TVs.

Samsung's 77-inch S95D has a unique matte screen that does an excellent job of combating reflections. Steven Cohen/Business Insider

On the downside, the S95D's matte screen does have a negative side effect: it leads to elevated black levels in bright rooms. The S95D's black levels look perfect with the lights off, but in a bright environment, blacks can take on a slightly gray and hazy look. This is especially true when watching dimmer scenes in movies and TV shows. Glossy screens, like those used on every other TV in this guide, are much better at preserving black levels in a bright environment, but the tradeoff is that they suffer from more reflections. Ultimately, whether you prefer the S95D's matte screen over a glossy screen comes down to your needs as a viewer.

Outside its unique screen, the S95D also offers great brightness for an OLED. We measured a peak of 1,700 nits. It's also got a 144Hz refresh rate for smooth PC gaming, and a premium design that uses a separate box for inputs rather than having them built into the back of the TV. 

Samsung also sells a newer version of this TV, the S95F, which can get even brighter. However, the S95F costs a lot more, so we only recommend it to big enthusiasts. For most people, the S95D remains the better value.

How we test 75-inch TVs

We evaluate TVs using testing material in both dark and bright rooms to judge performance for different needs and types of rooms. Steven Cohen/Business Insider

We picked the best 75-inch TVs through hands-on testing with various display models. We've been covering the home entertainment product industry for over 10 years and used that expertise to inform our testing parameters and requirements.

When reviewing TVs, we focus on 65-inch options since that's the industry's flagship standard. However, overall performance for a specific TV model typically stays the same across sizes 55 inches and up. For example, a 77-inch LG G5 OLED and a 65-inch G5 OLED have the same specifications. The only major difference is the panel's size. As such, our test results for 65-inch TVs typically apply to their 75- and 77-inch counterparts. 

However, some QLED displays with local dimming, like the Sony Bravia 9, have more zones in larger screen sizes than smaller ones. This can cause slight differences in contrast performance when comparing a 75-inch model to a 65-inch one, but not enough to change our overall takeaway. In rare cases, some TV models have more dramatic differences across sizes. We consider those differences when recommending displays and note those instances when applicable.

When we test TVs, we evaluate picture clarity, color quality, contrast performance, peak HDR brightness, gaming features, navigation speed, off-axis viewing, and general value. To measure brightness, we use an X-Rite iDisplay Plus colorimeter in combination with test patterns on the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc. 

Test patterns are great for objective measurements, but watching real-world content is the only way to fully evaluate how a TV looks. We sample plenty of shows and movies to see how a display performs in both dark and bright environments. Part of our evaluation involves watching the same assortment of scenes on each TV we review to compare performance. Sequences are chosen to show off HDR highlights, shadow detail, black levels, upscaling, and motion. We also mix up the quality of our material to see how a TV handles 4K, 1080p, and standard definition (SD) programs from Blu-ray discs, streaming services, and cable TV.

75-inch TV FAQs

Samsung's 75-inch 8K TVs deliver impressive image quality, but their benefits are not worth the extra money compared to cheaper 4K models. Steven Cohen/Business Insider

Is 75 inches a good TV size?

A 75-inch screen is an excellent option for anyone who wants a display to fill a big space or offer an especially immersive experience in a smaller room. Many of our picks for the best 4K TVs and best OLED TVs are sold in the 75- and 77-inch screen class, so you have plenty of options.

If you need a new entertainment console or mount built to accommodate a 75-inch TV, visit our guides to the best TV stands and best TV wall mounts, where we have several picks that can fit large displays. 

But if you don't have the space for a 75-inch TV, check out our guides to the best 65-inch TVs, best 55-inch TVs, and best 50-inch TVs to see our top recommendations for smaller sizes.

When will 2025 75-inch TVs be available to buy?

Brands like Samsung, LG, TCL, and Hisense released new 2025 TV models in the spring of 2025.

However, it's key to remember that 2024 TV models will remain in stock for a good portion of the year, and they cost less than their successors. With that in mind, many 2024 models continue to offer excellent value.

For more details on new TV models, visit our 2025 TV roundups:

• LG 2025 OLED details
• Samsung 2025 OLED and QLED details
• Top TVs revealed at CES 2025
• Top 2025 TV trends

How much should you spend on a 75-inch TV?

Depending on the performance class you choose, the best 75-inch TVs can cost as little as $600 or as much as $5,000. 

Budget-friendly 75-inch QLED TVs, like the Roku Plus Series, are sometimes on sale for as low as $600. Midrange QLED options with higher brightness typically sell for $800 to $1,400, while high-end models start at around $2,500.

If you want an OLED TV (made in 77 inches rather than 75), you'll need to pay a bit more. The cheapest 77-inch OLED TVs start at around $1,800, while premium options can cost over $4,000. 

The best 75-inch and 77-inch TVs periodically go on sale, but the biggest discounts appear during shopping events like Black Friday and Prime Day and around major sporting events like the Super Bowl and March Madness.

Should you buy a soundbar for your 75-inch TV?

Even the best 75-inch TVs often have mediocre built-in audio performance. Companies typically build their displays with small speaker drivers to keep costs down and screens slim, and this can lead to a lack of bass and overall clarity. To get more dynamic and crisp sound quality, we recommend purchasing a separate soundbar or surround sound system, especially one with Dolby Atmos support.

Check out our soundbar and speaker guides to see our top recommendations:

• Best soundbars
• Best Dolby Atmos soundbars 
• Best budget soundbars
• Best soundbars with subwoofers
• Best Sonos soundbars
• Best Bose soundbars
• Best surround sound systems

How far should you sit from a 75-inch 4K TV?

So, for a 75-inch 4K TV, you should aim to sit between 6.25 and 9.38 feet from your screen. 

However, for your eyes to be able to make out the full benefits of a 4K resolution image, you'd need to sit just 4.9 feet away from a 75-inch screen. Of course, most people don't sit that close to their displays, and you can still enjoy a 75-inch 4K TV from a greater distance.

Should you buy a 75-inch 8K TV?

Some brands, like Samsung, sell 75-inch 8K TV models. However, in most cases, 8K TVs aren't worth the extra money they cost. Outside a few YouTube videos, there's no 8K content available to watch. Though 8K TVs benefit from upscaling and higher pixel density, which can provide a slightly sharper image if you sit very close to your screen, this benefit is subtle.

As it stands, most people are better off buying a 75-inch 4K set with high-end features than they are spending a similar amount or more on an 8K model.

That said, if you're dead set on making the jump to 8K, we suggest taking a look at the Samsung QN900D. This QLED TV delivered impressive contrast and brightness in our testing. But again, if you're willing to sacrifice resolution, we think a high-end 4K TV, like the 75-inch Bravia 9, actually offers a better image for less money.