Where Tourists Get Treated Best: 8 Friendliest Nations Ranked

New Zealand: The Land of Genuine Welcomes

New Zealand stands out as a beacon of friendliness in 2025, securing its place at the top. According to the 2024 Travel and Tourism Competitiveness Report, an astonishing 90% of tourists shared stories of positive, warm exchanges with locals.

Kiwis are famous for their readiness to help, whether that means giving directions or sharing hidden gems only locals know. The country’s breathtaking landscapes—from the rolling hills of Hobbiton to the dramatic peaks of the Southern Alps—are only matched by the sincerity of its people.

In 2023, New Zealand saw a 15% hike in tourist satisfaction, with visitors often pointing to the open, approachable nature of residents as a highlight. The deep respect for Maori culture is woven into daily life, making each encounter feel both authentic and meaningful.

Visitors often remark on how easy it is to strike up a conversation, whether in a bustling Auckland café or a quiet lakeside village. For many, it feels as though strangers treat you like an old friend, making travel here not just memorable, but heartwarming.

Canada: Where Politeness Is a Way of Life

Canada’s reputation for friendliness is more than a stereotype—it’s a lived reality, as 85% of international travelers confirmed in a 2023 Global Tourism Index survey. Canadians, shaped by a mosaic of cultures, are quick to greet with a smile and offer assistance.

Cities like Toronto and Vancouver are celebrated for programs that encourage community engagement and welcome diversity, making solo travelers and families alike feel instantly at home. The Canadian government has bolstered this spirit by investing in tourism infrastructure, ensuring that visitors find both helpful resources and kind faces wherever they go.

In everyday encounters, tourists report being offered directions, travel tips, and even invitations to local events. The warmth extends far beyond urban centers; rural communities and small towns are known for their open doors and neighborly attitude.

This national character, rooted in politeness and inclusivity, leaves travelers with lasting memories of kindness.

Portugal: Warmth in Every Corner

Portugal’s rise as a top hospitality destination is no accident. The 2024 World Happiness Report noted that 88% of travelers left Portugal with a smile, citing the locals’ warmth as a standout feature.

In Lisbon and Porto, it’s common for residents to stop and chat with visitors or offer recommendations unprompted. The country’s popularity soared with a 20% boost in tourism in 2023, much of it credited to its friendly reputation and the Portuguese tradition of welcoming outsiders.

Cafés spill onto cobbled streets where laughter and conversation flow freely, making even the briefest stop for coffee feel like a family gathering. The government actively encourages cultural exchange, running campaigns to promote hospitality among citizens.

Many travelers recall being invited to join in local festivals or family meals, painting Portugal as a place where visitors are not just seen as tourists, but as temporary members of the community.

Ireland: "A Hundred Thousand Welcomes" in Action

Ireland’s legendary hospitality is more than just folklore. In 2023, the International Tourism Association found that 87% of visitors felt genuinely welcomed by the Irish.

The phrase "Céad Míle Fáilte" isn’t just a slogan; it’s a lived experience, seen in every pub, B&B, and bustling street corner. Local communities actively engage tourists in festivals, music sessions, and storytelling events, creating a sense of belonging that lingers long after the trip ends.

In 2024, increased tourism was directly tied to these warm community interactions, with many travelers citing local friendliness as a primary reason for their visit. The lush countryside and charming villages set the stage for random acts of kindness—like a local offering a lift or sharing a family recipe.

Ireland’s blend of humor, music, and heartfelt welcomes makes every traveler feel like they’ve come home.

Costa Rica: Embracing "Pura Vida"

Costa Rica’s motto, "Pura Vida," sums up its approach to life and hospitality. In a 2024 Travel + Leisure survey, 90% of tourists reported positive, uplifting interactions with locals.

The country’s easygoing, optimistic attitude is infectious; visitors often find themselves drawn into conversations, invited to share meals, or shown the best surfing spots by residents. Tourism numbers climbed by 25% in 2023, a testament to the nation’s growing reputation for friendliness and its commitment to sustainable, community-focused tourism.

Costa Ricans prioritize making guests feel relaxed and included, whether guiding a nature hike or teaching about local wildlife. The combination of stunning rainforests, pristine beaches, and the ever-present spirit of "Pura Vida" ensures that travelers leave with their hearts a little lighter.

Australia: Laid-Back and Welcoming

Australia’s reputation as a laid-back, friendly nation is well-earned. According to the 2024 Global Travel Survey, 82% of travelers described Australians as approachable and eager to help.

Visitors to Sydney, Melbourne, and Brisbane often share stories of spontaneous conversations and locals going out of their way to assist. The country’s 30% increase in international arrivals in 2023 was attributed in part to its robust hospitality initiatives, including programs that connect travelers with local guides and host families.

Australians take pride in sharing their culture, whether it’s offering a surfing lesson or inviting tourists to a neighborhood barbecue. The diversity of the country means that visitors are greeted with a mix of accents, traditions, and culinary delights, all delivered with a characteristic sense of humor and openness.

Japan: Politeness Meets Modern Hospitality

Japan’s unique blend of deep-rooted tradition and futuristic modernity is matched by its approach to hospitality. The 2024 report from the Japan Tourism Agency revealed that 80% of visitors felt genuinely welcomed, a significant rise linked to nationwide efforts to improve tourism services.

While Japanese culture may seem reserved at first glance, tourists quickly discover a society grounded in respect, helpfulness, and attention to detail. In 2023, tourist satisfaction saw a 15% jump, with many guests praising the courteous assistance received in hotels, restaurants, and even on busy subway platforms.

The practice of "omotenashi" (selfless hospitality) is evident everywhere—from the precision of tea ceremonies to the meticulous cleanliness of public spaces. Travelers regularly recount moments when strangers helped them navigate the city or offered thoughtful gestures that made their trip smoother and more enjoyable.

Thailand: The Land of Smiles

Thailand’s nickname as the "Land of Smiles" is not just clever marketing. In a 2023 survey by the Tourism Authority of Thailand, 85% of tourists reported feeling sincerely welcomed.

The country’s rich culture, from bustling Bangkok markets to tranquil island villages, is infused with a spirit of openness and generosity. In 2024, a 20% surge in international arrivals reflected the renewed confidence travelers had in Thai hospitality.

Local initiatives have put a spotlight on cultural exchange, with programs that encourage tourists to participate in festivals, cooking classes, and community projects. Visitors are often struck by the effortless kindness of street vendors, hotel staff, and everyday people who greet them with genuine smiles and helpful advice.

This consistent warmth turns a trip to Thailand into an experience that feels both exotic and familiar.

Norway: Nature, Peace, and Neighborly Kindness

Norway may be famous for its fjords and northern lights, but its people are just as much of a draw for travelers. A 2024 survey from the Nordic Tourism Board found that 83% of tourists described their interactions with Norwegians as positive and welcoming.

Despite the brisk climate, Norwegians have a reputation for warmth, often inviting visitors to join in local traditions like "kos" (cozy gatherings) or sharing stories over a cup of coffee. Tourism in Norway saw a steady increase in 2023 and 2024, attributed to both its natural beauty and the approachable, helpful attitude of its people.

Travelers often recount being offered advice on hiking trails or invited to join in a community event, turning a simple visit into something much more personal. The sense of safety and calm in Norwegian society adds to the relaxed, inviting atmosphere.

Mexico: Festive Spirit and Open Arms

Mexico’s vibrant culture is matched only by the friendliness of its people. A 2024 report by the Latin American Tourism Institute showed that 86% of visitors highlighted local hospitality as a key feature of their stay.

From the bustling streets of Mexico City to the quiet villages of Oaxaca, travelers are often greeted with enthusiasm and treated like family. Local festivals, colorful markets, and traditional celebrations give tourists countless opportunities to mingle with locals and experience authentic Mexican warmth.

The surge in tourism over the past two years has been supported by community-based initiatives that foster direct engagement between residents and guests. Many visitors recount being invited to join in family meals, weddings, or town fiestas, leaving with not just great photos, but genuine friendships.

Scotland: Humor, History, and Heartfelt Hellos

Scotland’s charm lies as much in its people as in its dramatic landscapes. A 2023 UK Hospitality Survey found that 84% of tourists felt welcomed, with many mentioning the Scottish sense of humor and storytelling as highlights of their trip.

Whether exploring Edinburgh’s historic streets or hiking in the Highlands, travelers often find locals eager to share tales, offer directions, or recommend a hidden pub. Community festivals and local gatherings frequently invite tourists to join in, blurring the line between visitor and neighbor.

Scottish hospitality is rooted in centuries of tradition, with gestures of kindness ranging from a shared dram of whisky to a helping hand on a rainy day. The country’s growing popularity among travelers is closely linked to these genuine, memorable connections.

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