Everything you need to know about millennials

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

In the US, nearly 40% of millennials aged 25 to 37 have at least a bachelor's degree, compared to just a quarter of Baby Boomers and 30% of Gen X, when they were the same age.

They love public libraries

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

Millennials are more likely than other generations to visit public libraries, which is probably because they're on a budget.

They're diverse

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

Millennials are the most diverse generation, thanks in large part to immigration and changing attitudes about interracial relationships.

They want to make a difference

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

According to a study by Bentley University's Center for Women and Business, 84% of millennials said that helping to make a positive difference in the world is more important than professional recognition. 

Many have buyer's remorse

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

Even after waiting a long time to purchase, a 2022 study found that 82% of millennial homebuyers have buyer's remorse due to spending too much on a down payment and underestimating maintenance costs.

They prefer to spend money on experiences

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

A 2023 report from credit reporting firm Experian revealed that 59% of millennials would rather spend money on experiences, such as concerts or travel, than saving towards retirement. 

Nearly half of them have a tattoo

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

When it comes to getting ink, 47% of millennials have at least one tattoo, while 37% have at least two, and 15% have five or more.  

They check their phones frequently

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

A 2023 survey revealed that 73.40% of millennials check their phones within five minutes of getting a notification.

They tend to job hop

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

A 2022 survey by LinkedIn and CensusWide revealed that 66% of millennials were considering a career change in the next year. The motivation was largely to earn a higher salary and gain greater work-life balance.

They marry later in life

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

In 1970, the average groom was 23 and the average bride was 20.8. These days, it's 29.5 and 27.4, respectively.

They’re having kids later

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

The millennials who do choose to have kids are having them much later in life. The birthrate in the US has dropped, while the number of people giving birth for the first time aged 35 or older has increased.

They prefer a strong work-life balance

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

Nine to five? Nope! Millennials tend to prefer flexible hours that give them the freedom to work early, late, or a combination, which promotes a good work-life balance.

They report high levels of stress

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

A 2023 survey by the American Psychological Association found that Americans between the ages of 18 and 34 are reporting much higher stress levels than usual, with the average self-reported stress level being six out of ten.

They're perfectionists

They love public libraries, They're diverse, They want to make a difference, Many have buyer's remorse, They prefer to spend money on experiences, Nearly half of them have a tattoo, They check their phones frequently, They tend to job hop, They marry later in life, They’re having kids later, They prefer a strong work-life balance, They report high levels of stress, They're perfectionists

Researchers at the University of Bath found an increasing tendency towards perfectionism in millennials, which further escalates their anxiety. 

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