Top 38+ Failed Products From the Past That Were Not Successful
- #1: Beef Lasagna by Colgate
- #3: Pepsi Blue: Berry Cola Fusion
- #4: Perfume by Bic
- #6: Miss Bic for Her
- #7: Cheetos-Flavored Lip Balm
- #9: The Daily Pet Drink
- #10: Starbucks Mazagran
- #12: Shock Therapy Face Mask
- #13: McDonald’s Mighty Wings
- #15: The Extra-Terrestrial
- #16: Wow!
- #18: The Unicorn Frappuccino
- #19: Coca-Cola introduces New Coke
- #21: The Arch Deluxe Burger
- #22: Burger King Satisfries
- #24: Kellogg’s Breakfast Mates
- #25: Hannah Montana Red Cherries
- #27: Frito-Lay Lemonade
- #28: Microsoft Bob
- #30: The Delorean
- #31: Ford Edsel
- #33: Coors Rocky Mountain Sparkling Water
- #34: Trump Steaks
- #36: Google Glass
- #37: The Nintendo Virtual Boy

New products are often either a wildly successful hit or an unfortunate miss. Some product releases are so weird that they make you wonder what the people behind them were thinking when they pitched the idea in the first place. If you want to see what we mean, we’ve gathered examples of such products from past decades that were a huge miss, and it’s not hard to see why. Check it out and see if you miss any of these products.
#1: Beef Lasagna by Colgate

You probably know the brand Colgate for its famous toothpaste, but back in 1982, it tried to enter the food market! Needless to say, Colgate’s beef lasagna was not a success. Somehow, nobody was interested in purchasing food with a strong connotation of minty-fresh toothpaste—baffling, right?
Colgate failed to sell frozen food, and its toothpaste sales dropped quite a bit after the beef lasagna was released! After that, Colgate stuck to what it’s best known for: dental hygiene products. In hindsight, it’s hard to imagine why anyone thought Colgate’s beef lasagna would be a success.
#3: Pepsi Blue: Berry Cola Fusion

Of course, we’re all familiar with the old rivalry between Pepsi and Coke. Whether you can actually taste the difference between the two or not, almost everyone has a favorite between the brands. Well, nearly 20 years ago, in 2002, Vanilla Coke was gaining popularity, and Pepsi decided it needed to step up its game!
Pepsi introduced Pepsi Blue, which was supposed to taste like a berry-flavored cola. But sadly, it wasn’t received well. Reviews revealed that customers thought the cola was too sweet, like cotton candy with just a hint of berry. Even though Pepsi Blue failed, Pepsi continued to find success with other products as the years went by, and it remains a top company to this day.
#4: Perfume by Bic

This is another case in which a successful brand attempted to branch out, but it didn’t go as they’d hoped. Bic is well-known for its lighters and office supplies such as pens and pencils. But perfume? It seems like a bit of a stretch. And that’s apparently what customers thought too, back in 1989 when Bic revealed a line of “Parfum.”
Even though the size and price were right, customers just didn’t see the appeal in perfume made by Bic. The packaging does make it look as if it could smell like lighter fluid. After only one year on the market, Bic cut production of its perfume line and suffered a great loss in revenues. Next time, stick to what you do best.
#6: Miss Bic for Her

Their unsuccessful line of perfume isn’t the only product-fail Bic has experienced! In 2012, Bic decided to solve a problem that wasn’t really a problem by creating pens made especially for women. You know, because women really struggle using pens made for men. So, Bic released “Miss Bic for Her.” That idea is flawed at its core, if you ask us.
Needless to say, Bic for Her did not find much popularity with the womenfolk. In fact, many consumers were actually offended by the message the packaging seemed to be sending. If only Bic hadn’t marketed the colorful pens as being specifically for women, they might have been successful.
#7: Cheetos-Flavored Lip Balm

Really though, why did anyone think Cheetos-flavored lip balm would appeal to customers? We wonder if this lip balm turned your lips orange just like Cheetos do… And we’re also curious about how many kids ended up eating this lip balm as an unfortunate choice of snack!
Not too surprisingly, the Cheetos lip balm did not fare well when it came to sales. There’s just something about that cheesy flavor that you don’t want to moisturize your lips with. Luckily, Cheetos stopped selling this failed product and stuck with their popular snack food instead, and the order was restored.
#9: The Daily Pet Drink

For many people, their pets are like their children. They’re part of the family; owners want the best for their darling dogs and cats. Well, ThirstyDog! and ThirstyCat! drinks were put on the market in 1994, targeting pet owners who would purchase bottled water for their furry babies.
ThirstyDog and ThirstyCat! were very similar to soda: they were carbonated, contained various vitamins, and had interesting flavors like Tangy Fish (for your cat) and Crispy Beef (for your dog). If just reading that sentence made you want to gag a little, you’re not alone. There’s a reason why The Daily Pet Drink never took off.
#10: Starbucks Mazagran

PepsiCo and Starbucks collaborated on this product failure, which attempted to combine coffee and soda. Needless to say, it didn’t go well. Consumers didn’t enjoy the lightly carbonated coffee beverage, and the taste wasn’t well-liked. The Starbucks brand name was enough to bring in customers once, but there were very few repeat buyers for Mazagran.
While Mazagran may not have ever taken off, it was part of Starbucks’ journey on the way to creating the bottled Frappuccinos that so many people know and love today. Let’s hope PepsiCo and Starbucks have learned their lesson and never mix soda and coffee together again.
#12: Shock Therapy Face Mask

Just looking at the photo of this product, you’re probably wondering how it ever made it to store shelves. The Rejuvenique face mask looks like something out of a horror movie- and its effects on users are truly horrific! Although Rejuvenique intended to release a product to combat the effects of aging by toning the muscles in the face, it failed to address some important safety issues.
If you were lucky enough to purchase one of these masks, you got to experience the wonders of shock therapy–which was uncomfortable at the least and even quite dangerous in some cases. Yeah, we’ll stick with our gentle sheet masks. It’s no surprise that this product was quickly taken off the market.
#13: McDonald’s Mighty Wings

You might remember this product failed- only seven years ago, in 2013. Every few years, McDonald’s decides to introduce a new menu item to bring in more customers, and in 2013, that item was Mighty Wings. Mighty Wings were large breaded chicken wings that appeared to be tasty in advertisements.
But customers were less than satisfied with the product. Consumers complained about the taste of Mighty Wings, the texture of Mighty Wings, the price of Mighty Wings – you name it. McDonald’s customers were not fans of the Mighty Wings. Mighty Wings was removed from the McDonald’s menu after only a single year.
#15: The Extra-Terrestrial

Back in 1982, Atari was the world’s most popular gaming system. In the same year, the film E.T. the Extra-Terrestrial came out in theaters and was a huge hit. Atari made the move to purchase the gaming rights for the movie, convinced that an E.T. game would be as wildly successful as the movie was. To be honest, that was a fair assumption.
But for one reason or another, E.T. the Extra-Terrestrial just never quite caught on as a game. Over half of the four million cartridges that Atari produced went straight to a landfill–which makes this not only a product fail, but also a pretty significant environmental fail.
#16: Wow!

Customers quickly jump onto any products that promise weight loss, so the Wow! Chip line by Frito-Lay found success pretty quickly. It was a huge success in sales, but the product faced one problem: the problem wasn’t getting customers to buy the product; it was one of the key ingredients in the chip recipe.
Since the chips didn’t contain fat, they instead had a fat substitute called Olestra. Olestra had some nasty side effects, leaving consumers with abdominal pain and stomach cramps. Once the public found out about Olestra, Frito-Lay’s success with Wow! Chips quickly dwindled, and the product was largely forgotten.
#18: The Unicorn Frappuccino

Instagrammers went crazy when Starbucks introduced their brightly-colored Unicorn Frappuccino on the social media platform. There’s no surprise there; coffee has long been a popular product, and with the rise of Starbucks and other successful coffee shop chains, fancy specialty drinks have become the norm.
But the Unicorn Frappuccino was a big disappointment to Starbucks lovers. Critics complained that the drink tasted entirely too artificial, which doesn’t seem too crazy considering its bright purple color. The Unicorn Frappuccino became just another failed recipe, and Starbucks moved on to find success with other drinks. Instagrammers were disappointed, to say the least.
#19: Coca-Cola introduces New Coke

We’ve already talked about Pepsi failing with the release of Pepsi Blue, but now it’s time to take a look at one of Coca-Cola’s big failures: New Coke. We can’t imagine how you would market “new coke” – what could you change in the good old drink? Despite the company’s best efforts to market the new product, it ultimately didn’t work out in their favor.
Even though the taste testers responded positively to New Coke, consumers didn’t agree in the slightest. Coca-Cola received so much negative feedback that it was forced to turn around and bring back the old formula. This time, Coca-Cola released it as Coca-Cola Classic, and it was well-received by the public.
#21: The Arch Deluxe Burger

Let’s be completely honest… Most of McDonald’s burgers taste pretty much the same. But in 1996, McDonald’s wanted to attain a larger customer base, and they thought the way to do so was to create a new recipe. It contained a new “secret sauce” for grown-ups, which was actually just a mixture of mustard and mayonnaise. Very clever, McDonald’s.
Honestly, the burger in the advertisement doesn’t look too bad at all, but it just didn’t reach anywhere close to the level of success that the company anticipated. Even though McDonald’s invested a hefty budget to advertise the Arch Deluxe, it completely flopped and was taken off the menu as a result. Nevertheless, they remain the largest fast-food chain in the country.
#22: Burger King Satisfries

We’ve got another attempt at a healthy product for this one: Burger King’s Satisfries. In 2013, Burger King decided it wanted to appeal to more customers by offering a healthy alternative to the notoriously fattening French fries. Satisfries contained a lower amount of calories and trans fats, and the serving sizes were also smaller.
Satisfries weren’t exactly hated by customers, but they weren’t well-liked either. It was easy to see that Satisfries were certainly a healthier choice than regular fries, but they simply weren’t tasty enough to make customers want to give up their good old greasy French fries. This just goes to show you can’t replace the original.
#24: Kellogg’s Breakfast Mates

Milk and cereal have long been breakfast staples, and for good reason. The two go together perfectly, and nobody knows that better than Kellogg’s! As a hugely successful cereal company, Kellogg’s had the revolutionary idea to package cereal and milk together in one container with a spoon.
Although the product was meant to be convenient, it just didn’t work out the way it was intended. The cereal would get soggy, and the milk would be filled with mushy chunks of cereal. Kellogg’s quickly learned that it really was best to store cereal and milk separately, but they had to learn it the hard way.
#25: Hannah Montana Red Cherries

Disney tends to take its biggest stars and slap its faces and brands on just about every type of product known to men. But sometimes this method backfires, and these Hannah Montana Red Cherries were a definite product fail. There just doesn’t seem to be any reason why Miley Cyrus (or Hannah Montana) would need to be associated with cherries.
Grown in the “Disney Garden,” consumers complained that Hannah Montana Cherries were inappropriate and not a suitable product. Without fans’ parents on board, the Hannah Montana Red Cherries were quickly retired and removed from the shelves. Not the best example of product development on Disney’s part.
#27: Frito-Lay Lemonade

Who doesn’t love some good, salty Fritos, especially with a nice refreshing drink to go with them? PepsiCo thought it had a great product idea when it came up with Frito-Lay Lemonade. It seemed like the perfect way to quench thirst as well as the perfect match for their Frito-Lay’s popular salty snacks!
The problem with this lemonade is that although it was delicious, its tartness didn’t do much to offset the saltiness of Frito-Lay chips and snacks. Consumers wanted something more refreshing, and so Frito-Lay Lemonade ended up failing as a product regardless of the positive intentions of its creators. Some things just aren’t meant to be.
#28: Microsoft Bob

Much like Clippy, the overly helpful paperclip, Microsoft Bob was also created by Microsoft in the hopes that it would be helpful to users. Microsoft Bob was introduced to computer users in 1995–and was disliked so much that it was removed in 1996, less than a full year later.
One of the consumers’ most frequent complaints was that the layout of the program was simply unattractive. And although it was intended to be extremely user-friendly, Microsoft Bob ended up being more confusing than accessible. Users were glad to see Microsoft Bob gone, as it proved to be very difficult to work with.
#30: The Delorean

With the widespread popularity of the movie Back to the Future, which featured a time machine called the Delorean, the Delorean Motor Company decided to release the Delorean DMC-12 vehicle to the public. While the movie was a hit, the car was not. Although it was famous, its fame just didn’t translate to sales.
To begin with, the Delorean DMC-12 had multiple performance issues that led to safety concerns for customers. It also experienced a big lack of interest from consumers. After only a couple of years, the Delorean Motor Company went completely bankrupt and was forced to halt production of the failed Delorean DMC-12.
#31: Ford Edsel

In 1957, the Ford Motor Company – one of the largest in the country – took a chance on the expensive production of its new car, the Edsel. Ford believed strongly in the Edsel, predicting that it would be ultra-successful after its release. But as often happens with product fails, things didn’t go as planned.
The target audience for the Ford Edsel didn’t have much of a reaction to its release, and the Edsel was a disappointing failure. Ford held onto its high hopes for the product for three long years, before finally giving up and stopping production of the Edsel in 1960. It’s important to know when to quit.
#33: Coors Rocky Mountain Sparkling Water

You likely know Coors Brewing Company for their popular beer. But 30 years ago, in 1990, the company decided it wanted to add a non-alcoholic beverage to its selection. And so the Coors Rocky Mountain Sparkling Water was born. But the product’s close resemblance to Coors Beer caused a lot of issues for consumers.
Because of its confusing appearance, sales never really took off for Coors Rocky Mountain Sparkling Water. Seven years after its release, Coors Brewing Company took the product off the shelves forever, classifying it as yet another product failure. If only Coors had gone with a different design, it may have had a successful product on its hands.
#34: Trump Steaks

Today, Donald Trump is most widely known as the 45th U.S. President and a current presidential candidate, but he’s much more than that. As you may or may not remember, he’s had many business endeavors throughout the years, some of them more questionable than others.
In 2007, he released Trump Steaks, an exclusive brand of steaks, burgers, sausages, and other meats. If you don’t remember that brand or wonder why you’ve never seen it in stores, it might be because this endeavor was short-lived. It was launched in May 2007 and discontinued only two months later, in July 2007, due to poor sales.
#36: Google Glass

It seems funny that in 2024, we should be talking about how a failed tech-glasses attempt failed, seeing as Apple is about to launch the same thing. However, in 2013-2014, Google released “Google Glass,” it seems the world wasn’t ready for such an invention.
Perhaps it was the price tag associated with the optical gadget, starting at $1,500 for a pair, or the safety and privacy concerns these glasses raised. Either way, Google Glass was not a success.
#37: The Nintendo Virtual Boy

Seeing as virtual reality has become a rather big industry in recent years, it is crazy how the first Nintendo VR set wasn’t such a hit. While revolutionary, the Nintendo Virtual Boy VR set couldn’t reach the very high expectations placed on the gadget.
The console used the parallax effect to immerse players in a virtual world, creating illusion and depth. However, as technology was not yet at such a high standard, the reviews of this product were mainly negative, and the sales for the Virtual Boy did not reach what Nintendo would call success.