Krispy Kreme launches new collection
Krispy Kreme launched a heroic collection in collaboration with Warner Bros. Discovery days after parting ways with McDonald's. The donut chain's Hungry for Heroes Collection is celebrating fan-favorite DC superheroes.
The new line is made up of three treats: Superman, Batman, and Wonder Woman donuts. Each item was custom-designed to match the colors and designs of the characters' uniforms and will be available at participating locations nationwide from July 8.
'We can't promise you'll reach Superman, Batman or Wonder Woman level by bringing a dozen doughnuts to the office or your next get-together, but you will be a hero,' said Dave Skena, chief growth officer at Krispy Kreme. The collection comes prior to the premiere of the 2025 film Superman, the first movie in DCU's Chapter One: Gods and Monsters.
The newest treats also come after 2022's The Batman dominated the box office while Wonder Woman 1984 bombed . The chain expects the donuts to fly off shelves, but they will only be available for a limited time.
Named after the first DC superhero, the Superman donut is an unglazed treat with white Kreme dipped in light blue icing. It's also topped with buttercream flavored clouds and finished off with sprinkles and an image of the iconic hero himself.
Like Superman, the Batman donut is unglazed. However, it's filled with the chain's signature cookies & Kreme. The cookies & Kreme donut is dipped in black chocolate icing and topped with Batman's signature bat emblem.
The Wonder Woman donut, unlike the goodies named after male superheroes, is an original glazed. It's dipped in red raspberry icing and topped with white stars, blue sprinkles, and a design that matches Wonder Woman's logo and belt.
Besides its newest donuts, Krispy Kreme will be celebrating the DC legends in California by offering customers a free Hungry for Heroes donut with any purchase if they wear something to show off their love for superheroes. The deal, which as of now will only be in San Diego, is set to begin on July 24 and last until July 27.
Krispy Kreme is famous for its creative collections, one being a limited-time line in collaboration with Hulu . The company has also worked with Warner Bros. on other donuts inspired by beloved characters Buddy the Elf and Scooby-Doo. It comes after the chain cut ties with fast food giant McDonald's, a partnership it announced in 2022.
The idea was to offer donuts at all McDonald's restaurants by 2026 , but the rollout was put on hold in May before officially ending on July 2. Prior to the end of its partnership with McDonald's, Krispy Kreme sold off its remaining stake in Insomnia Cookies , planning to use the $75 million to pay off debt. The chain suffered from a $33.4 million loss in sales during this year's first quarter. It continues to operate over 14,000 stores worldwide.
