Samsung – 19.7% Market Share With 58 million units shipped, Samsung holds the top spot. It saw a healthy 7.9% year-over-year growth — likely driven by its midrange Galaxy A series and strong foldable lineup.
Apple – 15.7% Market ShareApple shipped 46.4 million iPhones, growing just 1.5% YoY. While solid, the growth is modest compared to Android rivals, possibly due to users waiting for AI-focused upgrades in the iPhone 17 series.
Xiaomi – 14.4% Market Share Xiaomi shipped 42.5 million phones, with near-flat 0.6% growth. Its dominance in India and strength in budget and midrange segments keeps it firmly in the top three.
Vivo – 9.2% Market ShareWith 27.1 million shipments and 4.8% growth, vivo continues to benefit from aggressive expansion in Southeast Asia and a strong offline retail presence in emerging markets.
Transsion – 8.5% Market ShareThe only top brand to decline YoY (-1.7%). Known for brands like Tecno, Infinix, and itel, Transsion still ships in big volumes across Africa and South Asia but may be facing stiffer competition.
Others – 32.6% Market ShareSmaller brands collectively shipped 96.1 million units, but their market share dipped from 33.9% last year — suggesting growing consolidation at the top.
