Usinger's has the perfect choice to replace Bob Uecker as sausage spokesman
Hall of Famer Robin Yount shares a laugh with Bob Uecker before being honored for the 50th anniversary of his major league debut before game against the Guardians on Sunday at American Family Field.
Bob Uecker was the face of the Milwaukee Brewers for decades, not to mention the face of a few other things, like Miller Lite and Usinger's Famous Sausage.
On Monday, Usinger's announced via Facebook it had found the perfect new face for its products, perhaps the only other person who can match Uecker's organizational cachet:
Robin Yount.
Usinger's traces its Milwaukee roots before the 1900s, and Uecker long served as the central pitchman in quirky ads, often featuring Brewers home clubhouse manager Tony Migliaccio.
They weren't the iconic Miller Lite ads, perhaps, but Uecker's witty charm made the TV and radio spots a familiar component of Brewers broadcasts and Milwaukee television for years. The slogan at the end: "Usinger's and baseball. It's just not summer without them."
Following Uecker's death at age 90 in January, the company turned to another baseball legend in Yount, the Hall of Famer who spent all 20 of his sensational seasons in Milwaukee. Yount won the league MVP award in 1982, the year the Brewers reached the World Series for the only time in franchise history, then won it again in 1989. He is, by most metrics, the greatest player in franchise history.
Yount also had a longtime close relationship with Uecker. Plus, he's maintained a presence in Wisconsin, including business ventures like Robinade lemonade and becoming an early stakeholder in the Lakeshore Chinooks summer wooden-bat team in Mequon.
