Big Tech billionaire backlash: Protest billboards call out Musk, Bezos, Zuckerberg
President Donald Trump's second term has sparked a renewed call for action against corporations and billionaires, with regular protests and boycotts happening throughout the nation.
Message behind 'We Make, They Take' billboards
Fifty new billboards have gone up across eight states, according to an emailed news release. They are bright yellow-green and white, depict certain billionaires, and have messages calling out corporate and political exploitation of working-class Americans. The billboards are written with things like "We make minimum wage. They take our Medicaid," and "We make big tech rich. They take control of our lives."
Who is on the 'We Make, They Take' billboards?
There are four different designs of the billboards. Each one has a different billionaire including Elon Musk (CEO of Tesla), Mark Zuckerberg (CEO of Meta), Jeff Bezos (Amazon's founder) and Peter Thiel (PayPal's founder).
Sample billboard designs for More Perfect Union’s nationwide campaign against corporate and political exploitation
Where are the 'We Make, They Take' billboards?
The billboards are located in the following cities across nine states:
◾Colorado Springs, Colorado
◾Grand Rapids, Michigan
◾Richmond, Virginia
◾Wake County, North Carolina
◾Augusta, Georgia
◾Pensacola, Florida
◾Milwaukee
◾Albuquerque, New Mexico
◾Des Moines
What is More Perfect Union?
A billboard that's part of More Perfect Union’s nationwide campaign against corporate and political exploitation hangs over Washington Road in Augusta, GA on Friday, July 18, 2025.
"We're calling out a simple truth: Working people keep this country running, but corporations keep taking more and more," said More Perfect Union Founder and Executive Director Faiz Shakir. "What we’re seeing today is politically sanctioned exploitation of America’s working class − the nurses, teachers, warehouse workers and service employees who hold this country together − all to benefit a handful of billionaire oligarchs and multinational corporations. This campaign calls that out and is designed to start a conversation in the places where it matters most."
Miguel Legoas is a Deep South Connect Team Reporter for Gannett/USA TODAY. Find him on Instagram @miguelegoas and email at [email protected].
