There's A New Kit Kat Shape For Halloween—And It Might Be The Best One Yet

You're going to want to sink your teeth into these.

It's not officially spooky season until Hershey debuts their lineup of Halloween treats, and this year's roster is eerie-sistible.

For 2025, the beloved chocolate brand is debuting Kit Kat Counts, a vampire-shaped twist on the beloved chocolate-covered wafer candy featuring a cape and toothy smile. These bite-sized chocolates come individually wrapped, making them perfect for snacking on the go or stocking your candy bowl ahead of Oct. 31.

But the counts aren't arriving alone. Hershey unveiled an entire collection of new treats ahead of "Hersheyween" for this year's trick-or-treaters, including the first fall harvest flavor in six years.

This year, the iconic candy brand will launch Hershey's Nuggets Pumpkin Spice Latte, which feature the traditional bite-sized chocolates with pumpkin spice latte flavored crème.

“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” Katie DeCapria, Senior Manager Halloween at The Hershey Company, said in a written release. “This season, we elevated those signature brands and created treats like REESE’S Mini Pumpkins and KIT KAT® Counts in convenient, shareable packaging making it easier for everyone to enjoy and celebrate together.”

Other new offerings for this season include:

  • Reese's Mini Pumpkins Unwrapped, which feature the classic combination of creamy peanut butter and milk chocolate, in a smaller, easier to snack on size.
  • Twizzlers Ghosts, which bring the iconic fruity flavor in ghost-shaped chews.
  • Jolly Rancher Gummies Trickies, a colorful, mind-bending chewy candy where the flavor does not match the color.

The brand is also announced an exciting collaboration with Peanuts celebrating the classic, “It’s the Great Pumpkin, Charlie Brown,” with Reese's Pumpkins and Reese's Miniatures.