Evaluating skincare products: are they worth the money?
Ingredient claims
One of the most popular ingredients of recent years, hyaluronic acid is claimed to deeply moisturize and plump the skin, helping to reduce wrinkles and fine lines.
Skintellectuals
According to COSSMA, the rise in beauty product research taking place online during the pandemic led to the phenomenon of ingredient-led skincare, as "skintellectuals" spent time in seclusion, investigating claims about beauty and personal care ingredients.
Fad, or foresight?
It begs the question though: can the skin even absorb these ingredients and soak up the myriad of benefits promised by beauty brands?
