California Isn’t Cheap, But These 15 Money Benefits Help Justify the Cost

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

California’s reputation for sky-high living costs is well earned, but the Golden State offers a wealth of financial advantages that help justify the price tag. As Governor Gavin Newsom put it, “California is the nation’s economic driver and the place people across the globe look to to see what’s possible”—and the numbers back him up. In 2023, California held its spot as the world’s fifth-largest economy, with a nominal GDP nearing $3.9 trillion and a strong 6.1% growth rate, according to the U.S. Bureau of Economic Analysis.

But it’s not just about size and speed. Residents benefit from relatively low property taxes, strong real estate returns, and a wide range of state programs designed to ease the cost of living. Together, these perks help explain why so many still choose to call California home. Here are 15 money benefits that help justify the expense.

Startup-Friendly Environment

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

California’s business climate is exceptionally supportive of startups, particularly in the technology and innovation sectors. The state boasts a dense network of incubators, accelerators, and support organizations that help entrepreneurs turn ideas into successful companies. Access to a large and diverse market, along with a deep pool of skilled professionals, further enhances the environment for new ventures. 

The high concentration of startups and innovation leaders creates a dynamic ecosystem where collaboration and competition drive progress. Regulatory hurdles and high costs pose challenges, but California’s resources and opportunities continue to attract ambitious founders.

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

California’s Paid Family Leave program offers up to six weeks of partial wage replacement. Workers can use this benefit to bond with a new child or care for a seriously ill family member.The program covers approximately 60 to 70 percent of a worker’s salary and allows leave to be taken flexibly within the first year of a qualifying event.

Funded through State Disability Insurance contributions, this benefit ensures that employees do not have to choose between their job and their family responsibilities. By supporting work-life balance, California helps foster healthier families and more productive workplaces.

High-Paying Contract & Freelance Work

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

Self-employment and contract work are thriving in California, offering flexible, high-income opportunities for millions. As of 2022, 2.2 million Californians—11.6% of the workforce—reported being primarily self-employed, a rate higher than the national average.About two-thirds of these individuals are independent contractors, engaging in gig work or running unincorporated businesses.

California’s vibrant economy and diverse industries offer many opportunities for freelancers and contractors. Competitive rates are particularly prevalent in the tech, creative, and professional services sectors. This flexibility allows workers to tailor their careers to their lifestyles while enjoying substantial earning potential.

Tourism and Entertainment Job Opportunities

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

California’s tourism and entertainment sectors employed nearly 1.2 million people as of 2019. That’s three times more than agriculture and 40% more than construction. The state’s iconic attractions, world-class entertainment industry, and diverse cultural offerings generate steady demand for workers in the hospitality, travel, and arts sectors. 

Tourism jobs are accessible, with low barriers to entry, and often serve as a springboard for career advancement. According to a Rand Corp. study, 38% of all first jobs nationally are in travel and tourism, highlighting the sector’s role in workforce development.As the industry rebounds post-pandemic, opportunities continue to expand for Californians seeking dynamic and rewarding careers.

Higher Tax Deductions for Going Green

Startup-Friendly Environment, Paid Family Leave, High-Paying Contract & Freelance Work, Tourism and Entertainment Job Opportunities, Higher Tax Deductions for Going Green

Californians who invest in clean energy benefit from generous tax deductions and credits, which help offset the costs of adopting sustainable technologies. Federal clean energy tax credits, combined with state initiatives, are expected to lower annual energy costs by nearly $70 per household in 2030. These measures could generate $18 billion in cumulative savings through 2050.

These incentives not only reduce utility bills but also drive job creation—California is expected to gain over 39,000 jobs in clean energy industries by 2030. By making it financially attractive to adopt green practices, the state accelerates the transition to a cleaner, healthier environment while putting money back in residents’ pockets.

DisclaimerThe Finance Key does not provide and does not intend to provide financial, investment, tax, or legal advice. Information contained in this article is for informational and educational purposes only. This list is solely the author’s opinion based on research and publicly available information. The inclusion of links to third-party content is not an endorsement by The Finance Key of such content or services. Please do your due diligence and use yourdiscretion.