New Cracker Barrel logo on menus and wraps
Waitress serves customer inside Cracker Barrel restaurant
Two women shopping inside Cracker Barrel store in Nashville
Interior seating area showing capacity and dining layout
Ribbon cutting at new Cracker Barrel restaurant opening
Cracker Barrel restaurant building in Summit Township, Pennsylvania

New Cracker Barrel logo on menus and wraps

Prior to its reversal, Cracker Barrel stated, "Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all."

Waitress serves customer inside Cracker Barrel restaurant

Cracker Barrel argued the redesign is part of the All the More campaign, featuring updated visuals, new menu items, and a collaboration with country artist Jordan Davis.

Two women shopping inside Cracker Barrel store in Nashville

Davis stated, "It's where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath. That’s something I try to bring into my music too; real moments that feel good and bring people together. I'm proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many."

Interior seating area showing capacity and dining layout

Cracker Barrel has retained its gold and brown palette, with menu items inspiring parts of the new color scheme. The new text-only logo is Cracker Barrel’s first in 48 years.

Ribbon cutting at new Cracker Barrel restaurant opening

CMO Sarah Moore said the goal is to make stores brighter and welcoming while keeping traditional hospitality. Cracker Barrel is planning limited promotions across ~660 U.S. locations.

Cracker Barrel restaurant building in Summit Township, Pennsylvania

Moore said, "We've been very transparent about our goal of making our stores feel brighter and even more welcoming than they already are, while maintaining that country hospitality and charm that we're known for."

Roger Anderson covers U.S. politics & news for content partner Modern Newsstand LLC.