Travel trends that will shape the future

Calmcations

Calmcations prioritize tranquility and escaping noise pollution, which the WHO highlights as a major health concern. For example, Norway's remote fjordlands provide a peaceful retreat surrounded by nature.  

Personalization and hyper-targeted marketing

AI-driven personalization is reshaping travel, offering customized itineraries and dynamic pricing.

Travelers prefer tailored experiences that align with their interests, from private tours to curated local activities. This customer-centric approach makes every trip feel uniquely personal and rewarding.

The return of holiday romance

Digital burnout is driving people to seek real-life connections on holiday. Forbes reports that 79% of Gen Z is exhausted by online dating.

Workcations and digital nomadism

Remote work fosters extended stays in scenic locations, combining productivity and leisure. Some countries offer digital nomad visas, while coworking spaces are integrated into travel hubs, creating vibrant ecosystems for those balancing work and leisure.

Off-the-beaten-track goes mainstream

Overtourism has encouraged travelers to seek out less crowded locations, opting for hidden gems and quieter alternatives such as Norfolk instead of Cornwall in the UK.

Coolcations and off-season safaris

Climate change is shifting travel preferences, with cooler destinations like Finland and Norway gaining popularity.

Noctourism

Noctourism combines nighttime travel with unique experiences like stargazing, bioluminescent beaches, and aurora hunting. Top destinations include Finnish Lapland, Svalbard, and Iceland.

Nostalgia travel

Will '90s icons Oasis and Eminem follow Taylor Swift's lead in 2025, driving music tourism? Their revival tours highlight the growing trend of nostalgia tourism, reminiscent of past eras and cultural experiences.

Wellness tourism

From yoga retreats to detox programs, wellness tourism caters to travelers prioritizing mental and physical health.

Cultural immersion and slow travel

Travelers increasingly seek deep cultural experiences, favoring slow travel to engage authentically with local traditions, cuisines, and lifestyles. This shift fosters meaningful connections and supports communities. 

Domestic destinations

The pandemic's emphasis on domestic travel persists, boosting local economies. Unexpected places, celebrated for conservation and authenticity, are thriving.

Seasonal changes

Flexible travel periods are rising as people avoid peak seasons for better deals and unique experiences. 

Space tourism

Pioneered by companies like SpaceX, space tourism is becoming a luxury travel option. Suborbital flights and orbital stays offer a unique perspective of Earth, pushing the limits of exploration. 

Geopolitical factors

Geopolitical factors heavily influence the travel industry, with visa changes, travel restrictions, and international tensions affecting travel patterns.