This Week in Fashion: Gabriette and Amelia Gray Twin in the Fendi Spy Bag’s Comeback Campaign
Welcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about.
Gabriette and Amelia Gray Twin in the Fendi Spy Bag’s Comeback Campaign
Fendi reintroduced their iconic Spy Bag on Thursday with a cinematic digital campaign starring Amelia Gray, Xiao Wen Ju, and Gabbriette. The 30-second video, photographed and directed by Stevie Dance and styled by Anna Trevelyan, follows the storyline of an underground collector tracking down the coveted accessory.
The original Spy Bag was launched by Silvia Venturini Fendi in 2005 and quickly became a defining accessory of the 2000s. The signature design now returns, 20 years after its original release.
Spy Bags, both original and new, feature a plush silhouette, twisted handles, and secret compartments that offer privacy in style. The new iteration boasts a few contemporary updates that brings the feeling of Y2K to 2025.
Kate Moss, Anok Yai, and Claudia Schiffer Lead in Donatella Versace’s Final Ad Campaign
Donatella Versace, who announced she would be stepping down from her position as Chief Creative Officer early this spring, launched her final ad campaign this week, starring veteran muses Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, and Claudia Schiffer, as well as newer faces like Anok Yai and Mica Argañaraz. The images and retro video clip feature Donatella’s final Fall 2025 collection, and was shot by long-time collaborators Mert & Marcus.
Former Miu Miu creative director Dario Vitale will succeed Donatella and stage his debut Versace show in September. The campaign symbolized a passing of the torch to Vitale, honoring the Versace of the past while also celebrating what’s to come. “It was all about friendship, loyalty, and love. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future,” Donatella said in a statement.
Zimmermann Launches Cruise 26 RTW Twisted Romance Collection in Mykonos
Last week, Zimmermann’s Cruise 2026 ready-to-wear Twisted Romance collection hit the streets of Mykonos for a corresponding digital runway show. This adventurous, pirate-inspired collection featured colorful stripes, dramatic corsets, voluminous sleeves, and billowing skirts. The vintage-inspired nautical designs looked at home on the cobblestone alleyways of the island, while the sea breeze showcased the water-like movement of the silk georgette.
This isn’t the first trip to Mykonos for the Australian brand. Zimmermann opened a boutique there in May and christened it with an exclusive “Dinner at Sea” on June 16.
NGV Announces Exhibition on Vivienne Westwood and Rei Kawakubo
On Tuesday, The National Gallery of Victoria in Melbourne announced Westwood | Kawakubo, a major new exhibition featuring over 140 designs by fashion icons Vivienne Westwood and Rei Kawakubo of Comme des Garçons. The exhibit, opening with NGV’s annual gala on December 6, marks the first time the work of these two designers will be shown together in a dedicated exhibition.
The show will highlight key similarities and differences in the work of the two self-taught designers. Nearly 100 pieces have been drawn from the NGV Collection, alongside loans from major international institutions including the Met, Victoria & Albert Museum, Palais Galliera, and the Vivienne Westwood archive. The exhibition also includes over 40 recent Comme des Garçons works gifted to the NGV for this project.
Westwood | Kawakubo continues NGV’s history of major fashion exhibitions, following previous shows on Gabrielle Chanel, Alexander McQueen, Christian Dior, and Jean Paul Gaultier.
Stray Kids’ Lee Know is Gucci’s Newest Global Brand Ambassador
lee knows for gucci
Gucci officially named dancer, singer, and songwriter Lee Know, of the K-pop group Stray Kids, as its newest Global Brand Ambassador on Monday. Regarding his new role, he shared in a press release, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
He has long incorporated the brand’s designs into his personal style and has attended numerous Gucci events prior to the official partnership announcement, including the Cruise 2025 fashion show in London last year.
As a Global Brand Ambassador, Know is set to participate in future events, campaigns, and initiatives for Gucci, joining other notable ambassadors like Robert Pattinson, Kendall Jenner, and Dakota Johnson.
Tennis Player Lorenzo Musetti is Bottega Veneta’s Newest Brand Ambassador
lorenzo for bottega veneta
Bottega Veneta announced Italian tennis champion Lorenzo Musetti’s new ambassadorship this week, following his participation in the house’s recent ‘Craft is our Language’ campaign. The campaign celebrated 50 years of their signature Intrecciato weave handbags and accessories. He joined fellow Bottega Veneta ambassadors such as Tyler, the Creator, Jack Antonoff, Lauren Hutton, and Julianne Moore to highlight the importance of hand language in craftsmanship and art.
Lorenzo’s feature focused on the beauty of the hand motions used in tennis. Musetti was ranked No. 6 in the Association of Tennis Professionals singles rankings in 2025, reaching the semifinals of both the 2024 Wimbledon Championships and the 2025 French Open. Representing Italy, he won bronze in men’s singles at the 2024 Paris Olympics and led the Italian national team to victory in the 2023 and 2024 Davis Cup championship.
